My simple system that turns cold emails into hot subscribers

SEO doesn’t fill my list with quality clients.

So, I’ve rolled out a few new strategies for attracting different types of subscribers.

For example, take business owners and founders. They’re not on social media much during the day, except for LinkedIn at lunch. They don’t read blogs regularly. And they’re usually too busy to click on Facebook lead gen ads.

But, they read their emails. A lot.

So, I’ve created a simple email outreach system to fill my list with these business owners and founders. I spent an hour or two setting up my outreach campaign, and now it runs on autopilot.

I don’t pitch a product or service in my outreach emails. I offer value upfront, and I’m going out of my way to avoid the mistakes behind many cold outreach campaigns.

I get dozens of cold emails a day pitching everything from YouTube SEO services to random guest posting services and pointless link exchanges. I know what it’s like to receive a generic, boilerplate cold email where even the personalization tags don’t work.

99% of these emails are more annoying than a door-to-door salesman. I trash them, and block the sender.

But… when a good, personalized cold email gets my attention, I reply. I’ve even bought their product or service on more than one occasion. I sense-checked my buying behaviour with a friend who runs a marketing agency. He does the same thing.

I developed my system after analyzing patterns in the rare cold emails I responded to versus the hundreds I deleted.

My Outbound Authority system has three components: a research framework that takes just 3 minutes per prospect, a template that gets 31% open rates, and an automation sequence that nurtures without being pushy.

This approach requires more upfront work per prospect—about 5–10 minutes of research—but the quality of connections makes the time investment worthwhile. Now, if I can help these subscribers, we can chat over email or on a call. It’s a soft-touch approach.

If you want the exact template and system I use, check out my Easter Weekend Email Bundle.

Buy it this weekend, I'll get on Zoom with you and help you set this exact system for your business.