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My No-frills Approach to Running a Profitable Content Business
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Hi Reader, My business was bloated. So, this year, I canceled half a dozen SaaS subscriptions. How I loathe bloated software! I also let my team of writers and editors go. Now, I keep things simple. I run my business using a few affordable tools and a virtual assistant’s help. I write emails in plain text files on my computer, so I’m not locked into any one writing app. I use ConvertKit to manage my daily newsletter because it hooks me up with sponsors. I use WordPress to manage my website because I like owning my content. I use Buffer to plan and share content on my socials because it’s easy to use. I use Canva to create images because it takes the headache out of design. I create landing pages using Caard because it’s cheap and has many great templates. And I write offers in Google Docs because they’re easy to share and read. I use a few other basic tools, too, but to be honest, I don’t need them. The above is my digital equivalent of wearing black T-shirts and white trainers. My goal is to build an engaged list and write a profitable daily newsletter. I am working with a select few clients each week who want to add $10k to their business. I help these types of clients… and my business grows. It’s that easy. If you want to strip away the fat in your business and add an extra $10k instead, reply “SIMPLE” to this email. Write on, |
Grow your business by changing how you create content
Join 25,000 readers for daily insights about personal brand building, writing online and growing a profitable business. For creators, coaches and business owners.
Hi Reader, I started meditating ten years ago. I meditate in the morning and evening for 10 minutes. I use a series of guided lessons from The Way. It’s a new app by American Zen Master Henry Shukman. HeadSpace and Waking Up are both good meditation apps, too. When I’ve more time, I meditate for 20 minutes twice a day without an app. For these sessions, I use a mantra. I picked up this mantra on a Transcendental Meditation course I took a few years ago. Yes, a real, in-person course… not one...
Hi Reader, Here are 9 lessons that will change the way you think about email marketing. I’ve run a few different email lists on and off for ten years. I’d hate to do the math but...I’ve sent over seven million emails to my lists. I started my first email list on MailChimp years ago. 12 months later, I realized MailChimp is more suitable for e-commerce providers and local businesses. So, in 2016, I moved to ConvertKit. I change software-as-a-service tools regularly, but I’ve stuck with...
Hi Reader, Want to fix a toilet, cook a roast dinner, or start a blog? Google “How to…” Or YouTube it. The net gives away a lot of stuff we take for granted. When building my writing website, I invested hours and dollars in producing explainers, tutorials, guides, and how-to articles. Topics people type into Google or YouTube when they’re stuck. A lot of this content crushed it (traffic-wise). Some examples of high-traffic value posts? How to Use Scrivener for Blogging The Ultimate Guide to...