My go-to copywriting formula 💰💰

Hi Reader,

Do you find writing content hard?

Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients!

I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”.

But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish.

If you’re feeling stuck like me, here’s a simple copywriting formula. It’s a neat writing prompt that I use when I’m stuck.

Problem-Agitate-Solution.

Step 1. State the problem
​Usually, I start with a short question.

For example…

“Do you find writing sales copy hard?”

Or

“Would you like to earn more money writing?”

Step 2. Agitate the problem
​Elaborate on the problem your audience has.

Tell a story about a time you struggled with this problem. Or describe what happened to a client before they started working with you.

Explain with emotional language so readers can see themselves in your situation.

Step 3. Present the solution
​Wrap up your post by giving readers a way they can solve the problem. You could provide the solution in the post or explain how your service helps them do X, Y, and Z.

“Then I discovered a simple copywriting formula. And it changed how I work.”

Here are a few more examples

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Write on,
Bryan Collins