Most content has a shorter shelf life than a banana

British scientists just solved the banana problem.

I usually scoff a banana before a long run or cycle. They are portable, convenient, and a great source of carbs. So, I perked right up when I read this story over an espresso this morning.

These fruit-loving Brit boffins have created a banana that stays fresh for 24 hours. They altered the genes of the humble banana, so it doesn’t turn into a ball of brown mushy slime as soon as you peel it. 24 hours is longer than the shelf life of…

• A piece of raw salmon
• An espresso
• Freshly squeezed orange juice
• A Snapchat message
• A tweet

24 hours is not, however, longer than the shelf life of a Substack Daily Note. They’re a little longer than a tweet and don’t take long to write. Think of each Daily Note as planting a banana tree that keeps producing fruit long after you’ve moved on to plant another.

With the right formula, you can write two or three of these daily notes in the time it takes me to stuff 27 grabs of fruity carbs down my gullet. Do that consistently for a month, and you can expect organic growth and email subscribers.

I don’t know about you, but I hate creating content that disappears into the void minutes or hours after I press publish. That’s not the case with Substack daily notes… at least for now.

I published one to two daily notes per day in February about topics like audience growth, platforms, and AI. A few of these notes were still attracting comments and restacks days and weeks later. They’re fueling the growth of my Substack list. And it’s 100% organic, too.

Substack Daily notes do for creators what the humble banana does for runners. They’re providing us with an algorithmic advantage that won’t last forever. I don’t know how long the Substack algo will favor a long shelf life for daily notes. There are already rumblings about the platform moving more toward short-form video, which I loathe. So, before the whole thing turns brown, I’m scaling up my writing of daily Substack notes for March.

To help me do it, I’ve developed a simple tool for crafting engaging Substack daily notes in under 10 minutes. It includes:

• 30 proven note templates that drive engagement
• A swipe file of the most successful Substack notes
• A simple tool for turning long-form content into short-form daily notes… instantly

Reply with the word “BANANA” to learn more.