Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Make art in the morning, make money in the afternoons
|
Hi Reader David Mamet changed how I think about creating and running an online business. He’s spent a lifetime writing plays, films, and books, but his insights translate nearly to the creator economy. He offers two rules for success: “You’ve got to do one thing for your art every day, and you’ve got to do one thing for your business every day.” Perhaps you want to earn a living from writing or creating? Or you’re busy running a business and you need content to grow it faster? Tomorrow, instead of checking X notifications or doom-scrolling the news after coffee… Do one thing for your craft. Create first. Work on your big idea for 30/60/90 minutes. Hit your word count. Record your video. Schedule your content for the week. Work on your product. Now, writing and recording is fun, but you’re not doing this as a hobby. All that content won’t pay the bills, at least not directly. You can’t rely on likes and shares alone to fill your bank account. (Trust me, I’ve kicked the tires on every partner program out there.) Do something for your business in the afternoon. Enter the type of work that generates an ROI: Work like building your list, crafting an offer, or serving a client. You see: If you create and sell consistently, you’ll have a backlog of content for growing your business. You’ll dramatically improve your content creation and sales skills. And you’ll have reliable clients to work with. A creator can become a rare commodity if they combine two or more skills in a way no one else offers. Thanks to Mamet, I realized that the most successful creators aren’t just artists. They’re entrepreneurs, too. So, I spend my mornings writing emails like this one or scripting my content for my socials. I spend my afternoons working on my core offer or helping my clients. These are ideas I write about in The Power of Creativity. Buy now Write on, P.S. If you’re struggling to balance creating and selling, I’ve a special offer for you. This seek only… see what I did there ; |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, One of my favorite business books of all time? How to Get Rich: One of the World’s Greatest Entrepreneurs Shares His Secrets by Felix Denis. Crass title. The author admits as much. If you haven’t heard of Felix, he was one of the UK’s richest and most successful publishers from the 1990s to the early 2000s. His company, Denis Publishing was behind some of the biggest magazines in the United Kingdom, including computer publications Personal Computing World and lad mags like Maxim. A...
Hi Reader, A few months ago, I geeked on Notion. I learn how things work by using them. So, I built a custom Notion dashboard for myself. I use it to track my writing, online projects, content, and stats. A former geek, I’m big into self-quantification. I recorded a tutorial about how my Notion system works. And I created a sales page using Caard. Total time spent? 3-4 hours. I didn’t plan a big launch or promotional campaign. I wrote a few emails about The Digital Writer’s Command Center and...
Hi Reader, My worst days start with X notifications, swiping on Instagram, and doomscrolling. Before I know it, it’s 10.27, and I’ve wasted the most valuable part of my day. My best days start with opening up Ulysses and writing a few hundred words. Or turning on a camera and recording a video. If I get into a good rhythm, I can knock out a few daily emails for my newsletter before launch, an article for my site, or a week’s worth of social media content. My worst afternoons start when I...