I've turned into a LinkedIn Lunatic

Hi Reader,

I wasted half an hour reading a fun subreddit over coffee the other morning.

/LinkedInLunatics is full of posts from keyboard-warrior Redditors sharing cringe-worthy LinkedIn posts.

One Redditor surfaced a LinkedIn post from a laid-off Tesla product supervisor.

Nico posted on LinkedIn saying, “Tesla eliminated my position, I’m going to eliminate my housing costs lol.”

Nico plans to invest his savings in the S&P500 and document living in his car online.

“I already lived in my car for a few days at Tesla, so why not do it full-time,” he says. “Be bold. Be unafraid. Be you.”

I wish Nico well.

I put off writing on LinkedIn for a year or two.

I was worried about what former colleagues would think… and that was before I knew about this subreddit.

I started writing on LinkedIn on a whim.

I was surprised by how many potential clients I could reach with a post.

After a few weeks, I realized building a brand on LinkedIn is much easier than other networks.

The LinkedIn community is welcoming and engaging, too.

Don’t expect many bots or trolls, like on X or Instagram.

(You might come across the odd lurking Redditor, though.)

And you don’t need to write and post multiple times a day on LinkedIn, either.

My current cadence is one daily post at a rate of five to six per week. I spend 30–60 minutes writing my content for the week.

I schedule my posts using Taplio, and I spend another 15 minutes a day engaging with other accounts.

Does posting that much content make me a LinkedIn lunatic, too?

I couldn’t care less.

Clients are contacting me via LinkedIn to ask if I’m available for copywriting work.

I’ve no plans to document living in my car.

But I’m happy to hear from potential clients.

Here’s the thing:

If you write insightful content for your ideal audience, LinkedIn is a great network for finding clients and paid work.

You don’t even need to create as much content as me.

Someone should tell the LinkedIn Lunatics.

If you need help writing online, I’ve 3/10 coaching spots open. Reply to this email to learn more.

Write on,
Bryan Collins