Hi Reader,

For a few years, I loved slapping a few Irish sausages inside some toasted white bread… particularly if I was hungover.

Now, I’d rather rub lemons in my eyeballs than stuff one of those monstrosities down my gullet.

I watched a YouTube video showing how sausage makers put their artery-clogging meat bags together.

A sausage maker grinds up the, yes, intestines of cows, chickens and pigs. Then, they douse the mix with salt to hide the taste.

Lots of salt.

(Fun fact: the word sausage is derived from the Latin word salsus, which means salted or preserved by salting.)

One sausage contains up to a quarter of your recommended daily salt intake. No wonder I felt like death after eating a sandwich.

Short-form must be the sausage of the content marketing world.

Sure they’re fun to watch… at first. But you secretly know all that short-form is bad for you.

I tried growing with short-form for a while. I even hired a coach who’s built a giga-viral Insta channel with reels.

If you’re a pure entertainer, like say, a stand-up comedian, short-form can work. But if you’re a business owner or creator, trust me on this: rushed production, artificial engagement, and empty metrics won’t do much for your bottom line.

And once I saw how creators put together their short-form videos and content, I lost my appetite. Like the reformed vegan, I’ve all but quit creating and consuming shorts, recording 15-second reels, and writing engagement bait on X.

I’d rather create long-form educational content. It takes longer. But it’s better for readers, my sanity, and my bank balance.

Write on,
Bryan Collins

PS If you like reading these daily emails, you’ll love my private, no-cost Telegram channel. I share behind-the-scenes content about how I’m growing my content business. My goal is to help you add $3-5k to your business in 2025. Join here.