"I struggle to come up with good ideas for content."

Hi Reader,

That's what a creator told me the other day.

He's relying on content to grow his business.

And he wants to write on platforms like LinkedIn.

But he's often unsure about what to write and publish online.

Writing and publishing content can easily turn into a full-time job.

And many business owners can't afford to spend hours crafting posts every day for social media.

Enter the concept of a content library.

I spend 30 minutes every week updating my library.

I go through my stats for the week.

I discard the losers.

And I add the best-performing posts to my library.

When I need to publish something new–say a post for LinkedIn–and time is short...

I wade through my library and pull out an older piece of content.

I spend a few minutes rewriting and revising.... perhaps changing the hook or the image.

I add the new improved version to my Buffer queue.

And then I hit schedule.

Working like this helps me grow my email list… and my business WITHOUT spending hours creating new content every day.

Building a self-sustaining content library is more achievable than you think.

In fact...

Every creator and business owner who creates content should have one.

Reply "content" if you need help.

Write on,

Bryan Collins

P.S. It's amazing how much easier content creation gets when you stop reinventing the wheel and use what already works.