Join 25,000 readers for daily insights about personal brand building, writing online and growing a profitable business. For creators, coaches and business owners.
"I struggle to come up with good ideas for content."
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Hi Reader, "I struggle to come up with good ideas for content." That's what a creator told me the other day. He's relying on content to grow his business. And he wants to write on platforms like LinkedIn. But he's often unsure about what to write and publish online. Writing and publishing content can easily turn into a full-time job. And many business owners can't afford to spend hours crafting posts every day for social media. Enter the concept of a content library. I spend 30 minutes every week updating my library. I go through my stats for the week. I discard the losers. And I add the best-performing posts to my library. When I need to publish something new–say a post for LinkedIn–and time is short... I wade through my library and pull out an older piece of content. I spend a few minutes rewriting and revising.... perhaps changing the hook or the image. I add the new improved version to my Buffer queue. And then I hit schedule. Working like this helps me grow my email list… and my business WITHOUT spending hours creating new content every day. Building a self-sustaining content library is more achievable than you think. In fact... Every creator and business owner who creates content should have one. Reply "content" if you need help. Write on, Bryan Collins P.S. It's amazing how much easier content creation gets when you stop reinventing the wheel and use what already works. |
Grow your business by changing how you create content
Join 25,000 readers for daily insights about personal brand building, writing online and growing a profitable business. For creators, coaches and business owners.
Hi Reader, My business was bloated. So, this year, I canceled half a dozen SaaS subscriptions. How I loathe bloated software! I also let my team of writers and editors go. Now, I keep things simple. I run my business using a few affordable tools and a virtual assistant’s help. I write emails in plain text files on my computer, so I’m not locked into any one writing app. I use ConvertKit to manage my daily newsletter because it hooks me up with sponsors. I use WordPress to manage my website...
Hi Reader, I run a daily newsletter. I earn four figures a month from it. If I can do it, so can you. Why should you rely on an algo. When you can write and sell directly over email. That's what I do. And my story isn't unique. Crafting a daily email is a good form of writing practice. I can touch on multiple topics, like marketing, creating offers, and writing online. Sending a daily email unlocks more opportunities for connecting with readers. I hear from subscribers every week who want to...
Hi Reader, Screenwriter and director Brian Koppelman wrote his first screenplay, Rounders, while working a day job. He worked on his manuscript for two hours each morning before work. Years later, he told aspiring screenwriters: "Don’t quit your job because the pressure will be so great that the anxiety will be thwarting. Instead, build your routine.” I built a routine like Koppelman’s when I’d a corporate gig as a six-figure copywriting job. I worked on my business for an hour or two before...