Hi Reader, I was sitting in a pub a few days ago with a copy of The Power Broker by Ron Chernow. A man sitting beside me said, “Can you write a book report on that for tomorrow?” He was joking about the size of the book. It’s over 1200 pages. In between scoffing mince and polishing off a cheeseboard, I’ll spend the next few days making inroads on it. Wish me luck, I could still be reading it next Christmas. Here are the 5 best books I read in 2025 (4 new, one old). Shattered by Hanif Kureishi...

Hi Reader, I wanted to make a nice side income selling online courses back in 2015. So, I subscribed to email lists of the net’s biggest marketers to see how they promoted their wares. Before Netflix and X fame, Ramit Sethi was a big online course guru. I liked reading Ramit’s emails. I could tell he wrote them himself. And even though I’m from Ireland, I enjoyed his contrarian American-style take on personal finance. Ramit launched various online business courses over email every month. His...

Hi Reader, Designing a landing page trips many people up. I was on a call with a marketer who presented a landing page that looked like….a Gingerbread house! She explained to Zoom attendees, “Visitors can click on the windows on my house. We'll send them a PDF if they get the right one.” The team never signed off on her landing page. You see… A good landing page either sells or converts. It’s not a puzzle. And it’s not a work of art. Send traffic to your landing page from social media or paid...