Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
How I capture client testimonials quickly and easily
|
A few hours ago, I hosted a private workshop: The Art of Prompt Writing After an offer, I email customers and clients, and ask them for feedback and a testimonial. If you create offers, collecting social proof is part of the job. The easiest way to get client testimonials is by catching wins in real time. When a client mentions a breakthrough or achievement, take a screenshot. But you need a system for organizing these golden nuggets. You can do this quickly enough. I started with a simple folder structure in Google Drive. I created a “Social Proof” folder with subfolders for each client. Whenever a client or customer shared a win, I snapped a screenshot and filed it away. When updating a sales page, I’d wade through my screenshots, pull a relevant one, and use it for my pages and emails. I followed this process for a few years. Then, I upgraded to Airtable. I built a database tracking names, job titles, quotes, screenshots, headshots, and what they bought (not as complicated as it sounds) These days, I use testimonial.io. Yes, it’s $21 monthly, but it’s transformed how I handle social proof. It connects with services like Amazon, pulling in book reviews automatically. It integrates with LinkedIn, Twitter, and other platforms to capture engagement. It creates slick “wall of love” widgets for sales pages. I also like its automated collection process. I send clients to a customized page where they can record video testimonials or write text reviews. The response rate is surprisingly good. For my self-published books, it pulls Amazon reviews directly into my dashboard. For viral LinkedIn posts, it captures meaningful comments—same for YouTube, Twitter, and other platforms. Everything lives in one searchable dashboard—no more screenshot hunting or digging through email chains. Here’s the thing about social proof: you don’t need fancy tools to start. A simple screenshot folder works. But as your business grows, systematizing this process becomes crucial. Because social proof isn’t just nice to have, it’s the difference between “maybe later” and “shut up and take my money.” I break down all three approaches in this video.
|
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I’ve got the hairline of a 13th-century Franciscan monk. Perhaps that explains how I work. The first 90 minutes are the most valuable part of my day. I keep my morning clear. No calls. No Zoom meetings. And no distractions. I love seeing that white space on my calendar! A while ago, I worked with a business coach who insisted on calls first thing Monday morning. I loathed that experience because I find it easiest to write and create content first thing. Creative work fuels me, whereas early...
PromptWritingStudio is now closed. In case you missed it, this is my private paid newsletter for creators who want to use AI without sacrificing the human touch. Unlike generic AI courses, PromptWritingStudio isn't just a collection of prompts, though - it's a complete system for training AI to amplify your creativity. Members are writing three times faster while maintaining their unique voices. Unfortunately, all spots in the beta are filled at the current price. Now, I may open...
In mid-January, Trump launched two meme coins $TRUMP and $MELANIA. In February, Javier Milei, president of Argentina, got in on the action and promoted a meme coin on Solana called $LIBRA. (Don’t worry, I’m not about to shell you some crypto.) Being quite the nerd, I read about these memecoins on launch. New tech fascinates me, but I’d rather have rubber lemons in my eyes than buy these memecoins. For the uninitiated, meme coins have no intrinsic value. They’re supposed to be collectibles...