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How I write proven viral hooks
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Hi Reader, The sole purpose of your 1st line is to hook people's attention. The sole purpose of 2nd line (rehook) is to keep them reading. The sole purpose of the 3rd sentence... You get the idea. Writing a good first line is difficult, so I follow a few strategies. Sometimes, I write my piece of content and then work on the first line last. So many writers and content creators get tied up with boring pre-ambles and throat-clearing. I'm no exception. So sometimes, I'll bash out a post without any regard for the start. Then, I'll delete the first few lines of my content and start the post or article in the middle. I also keep a library of hooks or proven-viral first lines for my social media content. I review this list, pick one, edit it, and press publish. In this video, I explain how more my process for using hooks: Write on, Bryan Collins PS If you want the hooks library from the video, reply to this email and tell me what you're working on. |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, I’ve spent years testing and reviewing apps, tools, and courses for creators. I’ve tried 100s of them to record videos and create tutorials. I’ve partnered up a few of my favorites for Black Friday and Cyber Monday. Here are a few early-access offers: Grammarly (50% off)My biggest mistake when I started writing online? Spending hours editing and revising my work. Enter Grammarly. I can quickly work through content and find and fix errors easily. That means I can press publish...
Hi Reader, Are you overthinking your newsletter? I was on a Zoom call with a small business owner the other day. They said about their list: “I started my email list. It’s all segmented, but I’m not sending a regular email to my mailing list. I email them once a month or less. Have you any suggestions on how frequently ‘nurture’ emails should go out?” I’m always surprised when I hear objections like this. “I don’t want to annoy my email list” List owners regularly complain about this. But...
Hi Reader, I've geeked out on productivity apps for years. Nine out of ten are full of bloated features most people don't need. All I need? A way of seeing my work in one place and limiting the amount of tasks I work on each day. I've stuck with Trello the longest because it's ideal for this type of work. These days, I use Trello to manage my writing projects, content creation, and different parts of my business. I also use it to collaborate with other team members. I recorded this complete...