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How I Write Daily Emails (in Under 30 Mins) 📧
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Hi Reader I send a newsletter to my list every day. I spend 15-30 minutes writing a newsletter in the morning using a Markdown app. I write while wearing noise-cancelling headphones, drinking tea and listening to ambient music like Brian Eno. Then, I schedule my email and move on with client work, a workout or another creative project. If I'm travelling or busy, I write a few emails in one go and schedule them in advance. Like last week. I went to Portugal for an Ironman. I spent a few months training for this big race, but I didn't want to break my streak. So, I wrote a batch of emails before I got on the plane. It didn't take too long. You see, like many creators, I've a mortal fear of a flashing cursor and a white screen. So, I keep a library packed with 100s of ideas and stories for my newsletter. I add ideas and notes to my library every day. That way, I never run out of ideas to write about. I don't bother with fancy templates or designs for my newsletter. I tested a few templates, and plain text works just fine. Here's the thing about writing daily emails: Readers care about the ideas and the person behind the email, not the look and feel of your email. Leave the templates and fancy designs to the marketers behind boring big brands. I write a daily newsletter because I like practicing in public. It forces me to clarify my thoughts, and it's more rewarding than trying to reverse-engineer viral shorts on Instagram or TikTok. Writing a newsletter gives me content for the week for my socials. I get more chances to figure out what my audience wants and make relevant offers. All of that means more Stripe payment received notifications. Money aside, writing a newsletter compounds over time, and you can iterate as you end up with a huge library of newsletters. I'm surprised more creators and business owners don't take writing a newsletter seriously. It's the easiest way to earn money from content and build an audience of fans. I'm surprised, but I know why they aren't prioritizing running a newslett4er built around a personal brand. Running a newsletter isn't as sexy as growing an account on Insta or X. The lure of social media followers, likes and shares triggers a sugary dopamine rush. And many creators and business owners find the idea of writing every day off-putting. They say things like: "What will I write about? How will I know what to say? Shouldn't I just use AI or send a link to a blog post" If that's you, I'll run a workshop you'll like in a few days. I'll show you my exact process for writing daily emails. Tickets cost $97, and it takes place on Wednesday 30th October at 1500 GMT+1 / 1000 EST. I'll run the workshop live. My workshops are actionable, so if you turn up I'll help you iterate ideas for your next newsletter.
Write on, Bryan Collins ​ |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...