How I Repurpose One Email into 10+ Pieces of Content


Hi Reader,

I'm going to give you a simple strategy for repurposing your content.

And you can do it with AI.

This strategy saves me hours of time every week.

Not only that but it gives me plenty of opportunities to take content that I've written and improve it.

It's something that I would have paid someone to do a few years ago.

But now it's possible with AI because I've spent a couple of hours training it to write and work like I do.

Here's how my strategy works.

Once per day, I write and send a daily email to subscribers of my email list.

I can write about what's happening in my business.

I can write about creating content online.

I can also write about how I'm helping clients.

I write a 400 - 500 word email with a clear offer.

However, repurposing that content for social media, while a smart strategy, can turn into a full-time job.

Who has time to create dozens of Tweets, Facebook posts, LinkedIn posts, Pinterest pins and so on?

Not me.

That was until I built my own bot with AI.

My emails are what you call medium-form content.

I spend about 30 minutes writing one of these emails.

It has a good headline, a story that relates to my business or whatever I'm working on and then some takeaways or insights for subscribers.

Finally it has a clear offer which helps me bring in income and grow my business.

Now, rather than creating loads of content for social media based on the email to grow my list of subscribers, I simply repurpose this email.

If you want to know more about the full process, watch my video now.

video preview

I spent this week telling you about a Notion operating system I built for writers and creators.

It's called the Digital Writer’s Command Center.

I use this to manage my email business and social media content and see how my content is performing.

It’s fully customizable.

You’ll get the full Notion template.

And I’ll walk you through how to set it up for your writing and content.

You can also watch over my shoulder and see what I do weekly.

You can snag the Notion template and course now for 50% off.

The price goes back up after midnight.

Count down to 2024-09-29T22:59:00.000Z

Buy now

Write on,

Bryan Collins

Letters From the Desk of Bryan Collins

Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.

Read more from Letters From the Desk of Bryan Collins

You don’t need to write multi-thousand-word prompts to get a usable output from ChatGPT. Most creators overcomplicate writing AI prompts. They write paragraphs of instructions and still get mediocre outputs. A good ChatGPT prompt has four parts, and you can cover them in a few sentences. First, describe the Persona. This is where you tell the AI tool who it is. “You’re a master storyteller” or “You’re Steve Jobs.” This puts GPT in the right mindset. Next comes the Task. Be specific about what...

Writing and creating online has never been easier. I’m a big tools guy. Here are 15 tools any creator can use to get started: 1) SEMRush or AHREFS—for keyword research 2) ChatGPT or Claude—for content ideation 3) Canva—for creating images quickly and easily 4) Grammarly—as an AI-powered writing assistant. 5) Hemingway App—for improving the readability of a piece of writing 6) Ulysses or IA Writer—for writing and formatting articles for the web 7) Workflowy—for creating outlines. Tutorial here...

Hey Reader, I’m working on something for you and want to make sure it’s exactly what you need. Can you take 10 seconds to answer this quick poll? 👇 Which product would you be most interested in? Newsletter Monetization Playbook – How to get sponsors, ads, and recurring revenue from your email list. Content Repurposing and Strategy System – A step-by-step system to turn one piece of content into multiple high-performing formats across platforms. Advanced LinkedIn for B2B Leads – A proven...