Hi Reader, I'm going to give you a simple strategy for repurposing your content. And you can do it with AI. This strategy saves me hours of time every week. Not only that but it gives me plenty of opportunities to take content that I've written and improve it. It's something that I would have paid someone to do a few years ago. But now it's possible with AI because I've spent a couple of hours training it to write and work like I do. Here's how my strategy works. Once per day, I write and send a daily email to subscribers of my email list. I can write about what's happening in my business. I can write about creating content online. I can also write about how I'm helping clients. I write a 400 - 500 word email with a clear offer. However, repurposing that content for social media, while a smart strategy, can turn into a full-time job. Who has time to create dozens of Tweets, Facebook posts, LinkedIn posts, Pinterest pins and so on? Not me. That was until I built my own bot with AI. My emails are what you call medium-form content. I spend about 30 minutes writing one of these emails. It has a good headline, a story that relates to my business or whatever I'm working on and then some takeaways or insights for subscribers. Finally it has a clear offer which helps me bring in income and grow my business. Now, rather than creating loads of content for social media based on the email to grow my list of subscribers, I simply repurpose this email. If you want to know more about the full process, watch my video now. I spent this week telling you about a Notion operating system I built for writers and creators. It's called the Digital Writer’s Command Center. I use this to manage my email business and social media content and see how my content is performing. It’s fully customizable. You’ll get the full Notion template. And I’ll walk you through how to set it up for your writing and content. You can also watch over my shoulder and see what I do weekly. You can snag the Notion template and course now for 50% off. The price goes back up after midnight. Buy now Write on, Bryan Collins |
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Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...