Hi Reader, I'm going to give you a simple strategy for repurposing your content. And you can do it with AI. This strategy saves me hours of time every week. Not only that but it gives me plenty of opportunities to take content that I've written and improve it. It's something that I would have paid someone to do a few years ago. But now it's possible with AI because I've spent a couple of hours training it to write and work like I do. Here's how my strategy works. Once per day, I write and send a daily email to subscribers of my email list. I can write about what's happening in my business. I can write about creating content online. I can also write about how I'm helping clients. I write a 400 - 500 word email with a clear offer. However, repurposing that content for social media, while a smart strategy, can turn into a full-time job. Who has time to create dozens of Tweets, Facebook posts, LinkedIn posts, Pinterest pins and so on? Not me. That was until I built my own bot with AI. My emails are what you call medium-form content. I spend about 30 minutes writing one of these emails. It has a good headline, a story that relates to my business or whatever I'm working on and then some takeaways or insights for subscribers. Finally it has a clear offer which helps me bring in income and grow my business. Now, rather than creating loads of content for social media based on the email to grow my list of subscribers, I simply repurpose this email. If you want to know more about the full process, watch my video now. I spent this week telling you about a Notion operating system I built for writers and creators. It's called the Digital Writer’s Command Center. I use this to manage my email business and social media content and see how my content is performing. It’s fully customizable. You’ll get the full Notion template. And I’ll walk you through how to set it up for your writing and content. You can also watch over my shoulder and see what I do weekly. You can snag the Notion template and course now for 50% off. The price goes back up after midnight. Buy now Write on, Bryan Collins |
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I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
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