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I use ChatGPT to run my business and Claude for content projects. Claude is particularly good for idea generation. Here are a few examples:
Content Pattern Analysis
​I paste my top-performing posts and ask Claude to identify what resonated. This reveals patterns in structure, tone, and engagement triggers I can replicate in future pieces of content.
Content Series Development
​Claude can expand a single idea and ideate into an entire series of emails, workshops and offers. I spend more time working on my ideas and less time word-wrangling!
Audience Pain Points
​I ask Claude to take on my audience’s perspective: “As a creator struggling with creating offers, what are your top challenges?” These insights are a goldmine for topics to write about. This process works nicely for client work, too.
Content Repurposing
​Claude helps me repurpose my existing content. For example, I can take a YouTube video and easily rework it as a daily email.
Trendjacking Opportunities
​Claude can spot connections between current trends and what I write about. It helps identify relevant angles without forcing connections.
Story Mining
​Claude can transform business experiences into compelling narratives with clear takeaways. Claude helps structure stories for maximum impact.
Content Gaps and FAQs
​I shared my content history with Claude to identify blind spots and unanswered questions my audience might have.
Content Hooks Workshop
​I generated multiple attention-grabbing hooks using different approaches (curiosity, controversy, statistics) for the same content.
I break these use cases down more in this video.
 ​In PromptWritingStudio, my private newsletter for creators who want to use AI, I explain how Claude can help with these use cases in detail. It’s closed, but reply to this email with the word “PROJECT” and I’ll add you to the waitlist.
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