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I use ChatGPT to run my business and Claude for content projects. Claude is particularly good for idea generation. Here are a few examples:
Content Pattern Analysis
I paste my top-performing posts and ask Claude to identify what resonated. This reveals patterns in structure, tone, and engagement triggers I can replicate in future pieces of content.
Content Series Development
Claude can expand a single idea and ideate into an entire series of emails, workshops and offers. I spend more time working on my ideas and less time word-wrangling!
Audience Pain Points
I ask Claude to take on my audience’s perspective: “As a creator struggling with creating offers, what are your top challenges?” These insights are a goldmine for topics to write about. This process works nicely for client work, too.
Content Repurposing
Claude helps me repurpose my existing content. For example, I can take a YouTube video and easily rework it as a daily email.
Trendjacking Opportunities
Claude can spot connections between current trends and what I write about. It helps identify relevant angles without forcing connections.
Story Mining
Claude can transform business experiences into compelling narratives with clear takeaways. Claude helps structure stories for maximum impact.
Content Gaps and FAQs
I shared my content history with Claude to identify blind spots and unanswered questions my audience might have.
Content Hooks Workshop
I generated multiple attention-grabbing hooks using different approaches (curiosity, controversy, statistics) for the same content.
I break these use cases down more in this video.
 In PromptWritingStudio, my private newsletter for creators who want to use AI, I explain how Claude can help with these use cases in detail. It’s closed, but reply to this email with the word “PROJECT” and I’ll add you to the waitlist.
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