Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I Track My Writing Like an Ancient Greek Strongman
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Hi Reader, Have you ever heard the one about Milo of Croton? He was a famous ancient Greek strongman. Of course, they’d no weights back in ancient times. So, Milo got jacked by lifting a calf every day. He lifted this unlucky calf from when it was born… until fully grown. For those keeping score, a full-grown bull weighs over 510kg! You see… Strength training only works if the lifter overloads their system from one workout to the next. Strong men (or women) in ancient times and today need a way of tracking their lifts. Otherwise, how can they gauge their progress? And so do writers and creators. They need to track their content and see what’s working and not working. Even more experienced writers and creators need an adaptable system. One that shows if their hard work is paying off. So, I built something for you that does just that. I use this myself. I built it in Notion. And it's much easier to use than lifting a four-year-old bull. Write on, Bryan Collins
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Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...