A reader said she’s started writing online. Her main challenge is seeing what content works without getting caught up in the numbers. At first glance, the numbers show creating shallow clickbait content is the way to go. On LinkedIn, round-ups of Harvard Business courses go viral every other week. On Insta, my feed is stuffed with jacked guys and gals running in the snow while wearing headphones and listening to dramatic music. On X, it’s threads starting with lines like, “You won’t believe...

I use Trello for all sorts of content creation projects, including my YouTube channel. My Trello board has several key columns: To-Do, Next Up, Doing, Ready, and Done. I move my videos from left to right through these stages. The To-Do column contains 10–15 video ideas I want to create. I get these ideas from different places - sometimes, it’s from content I’ve published elsewhere, like an email I want to turn into a video. Other times, I see an interesting video and think I could create...

When I started using AI, I wasted hours trying to get Claude and ChatGPT to generate a copy. My prompts were all over the place: “Write me compelling sales copy for a coaching program for content creators.”“Make my sales copy more persuasive.”“Improve my copy so it sounds better” The outputs? Generic, bland, and useless. I wanted to set AI aside and write all my content without help, but AI isn’t going anywhere. It is better to learn how to use it or get left behind. So, one morning, I waded...