Bryan Collins
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Hi Reader, Want to fix a toilet, cook a roast dinner, or start a blog? Google “How to…” Or YouTube it. The net gives away a lot of stuff we take for granted. When building my writing website, I invested hours and dollars in producing explainers, tutorials, guides, and how-to articles. Topics people type into Google or YouTube when they’re stuck. A lot of this content crushed it (traffic-wise). Some examples of high-traffic value posts? How to Use Scrivener for Blogging The Ultimate Guide to Writing a Book A Guide to Finding the Perfect Book Cover Designer This type of valuable content attracts traffic, readers, and viewers in droves. People love how-to content. They’ll bookmark, consume, read, and save it. They’ll even write in. Giving away value content worked out ok for me for a few years. All that juicy traffic translated into ad revenue from AdSense and YouTube. But I discovered a painful lesson about giving away so much freeking value. Create how-to-value content to grow an audience and go viral. But consumers of freely available value content rarely buy. Sure, they’ll follow your guides and tutorials but once they get what they want, they don’t need you anymore. Adios! What’s more… Some will even write in to complain or leave nasty comments because they couldn’t follow a step. The other day, a dude left a comment on a tutorial video I recorded—one thousands of other viewers successfully followed—to say, “Didn’t work.” Creating value content is kind of like putting on a buffet. Anyone and everyone will turn up. They’ll pick and choose, and some will leave a mess. So what should you do instead? If you want to sell products and earn more money, create content based on your insights. It’s more like fine dining. You won’t attract the masses; instead, it’ll appeal to a high-end audience. Explain what you did and what you learned. Describe your philosophy about the problem or topic. Then, save the best stuff for your paid products. You won’t get as much traffic or views, but this type of content converts more leads into clients. It’s more fun to create, and you’ll earn more, too. If you need help fixing your content strategy so you can add $10k to your business, reply “INSIGHT” to this email. Write on,
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I’m working on three new programs right now. I’ll only go with one, though. Which one interests you the most? Mastering Prompt Engineering: A private daily newsletter offering AI-powered content ideas and prompts. Scalable Content Accelerator: A capped program for content creators serious about scaling their income. The Daily Content Engine: A private Telegram community where I’ll share one actionable idea for a piece of content per day and give you feedback on what you create.
I use Trello for all sorts of content creation projects, including my YouTube channel. My Trello board has several key columns: To-Do, Next Up, Doing, Ready, and Done. I move my videos from left to right through these stages. The To-Do column contains 10–15 video ideas I want to create. I get these ideas from different places - sometimes, it’s from content I’ve published elsewhere, like an email I want to turn into a video. Other times, I see an interesting video and think I could create...
When I started using AI, I wasted hours trying to get Claude and ChatGPT to generate a copy. My prompts were all over the place: “Write me compelling sales copy for a coaching program for content creators.”“Make my sales copy more persuasive.”“Improve my copy so it sounds better” The outputs? Generic, bland, and useless. I wanted to set AI aside and write all my content without help, but AI isn’t going anywhere. It is better to learn how to use it or get left behind. So, one morning, I waded...