Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
From disorganized writer to content machine
|
Hi Reader, I’ve worked with several talented editors over the years. I worked with a few editors when I was a journalist. One of these editors threatened to fire me because I missed my news deadlines. He was right to do so! As a young journo, I was shockingly disorganized. Another taught me the importance of brevity. A maxim best expressed like this: “I didn’t have time to write you a short email so I wrote a long one instead.” As an indie author, I spent thousands on editors for my books. I discovered an author should never edit all of their drafts without help. Whether you’re writing books, social media content or working for a client… Working with an editor is a great way to improve your skills and earn more. Their feedback can also help you smash the publish button faster. The problem? Not every creator can afford to hire an editor. Enter AI. AI is the editorial assistant every content creator needs. And no, I don’t mean firing up ChatGPT and plugging in a basic prompt. I spent several hours writing and creating an editorial bot for my business. Now, it checks my writing and points out mistakes. It helps me repurpose content for social media, too. That frees me to work with clients and focus on creative projects (and not gaming algos). You can easily create a bot like this… and dramatically cut down the time you spend editing. That’s a neat way of growing your business with content. Next week, I’m running a workshop you’ll like: The AI Repurposer Workshop: Plan your Next 90 Days of High-Performing Content in 90 Minutes. It takes place on Wednesday, 4th September at 1500 GMT+1 / 1000 EST. I’ll run the workshop and send out a recording to ticketholders. I’ll show you my exact process and give you an editorial bot you can use for your content strategy. Write on, Bryan Collins |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...