Hi Reader, I’ve worked with several talented editors over the years. I worked with a few editors when I was a journalist. One of these editors threatened to fire me because I missed my news deadlines. He was right to do so! As a young journo, I was shockingly disorganized. Another taught me the importance of brevity. A maxim best expressed like this: “I didn’t have time to write you a short email so I wrote a long one instead.” As an indie author, I spent thousands on editors for my books. I discovered an author should never edit all of their drafts without help. Whether you’re writing books, social media content or working for a client… Working with an editor is a great way to improve your skills and earn more. Their feedback can also help you smash the publish button faster. The problem? Not every creator can afford to hire an editor. Enter AI. AI is the editorial assistant every content creator needs. And no, I don’t mean firing up ChatGPT and plugging in a basic prompt. I spent several hours writing and creating an editorial bot for my business. Now, it checks my writing and points out mistakes. It helps me repurpose content for social media, too. That frees me to work with clients and focus on creative projects (and not gaming algos). You can easily create a bot like this… and dramatically cut down the time you spend editing. That’s a neat way of growing your business with content. Next week, I’m running a workshop you’ll like: The AI Repurposer Workshop: Plan your Next 90 Days of High-Performing Content in 90 Minutes. It takes place on Wednesday, 4th September at 1500 GMT+1 / 1000 EST. I’ll run the workshop and send out a recording to ticketholders. I’ll show you my exact process and give you an editorial bot you can use for your content strategy. Write on, Bryan Collins |
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Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...