Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
From disorganized writer to content machine
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Hi Reader, I’ve worked with several talented editors over the years. I worked with a few editors when I was a journalist. One of these editors threatened to fire me because I missed my news deadlines. He was right to do so! As a young journo, I was shockingly disorganized. Another taught me the importance of brevity. A maxim best expressed like this: “I didn’t have time to write you a short email so I wrote a long one instead.” As an indie author, I spent thousands on editors for my books. I discovered an author should never edit all of their drafts without help. Whether you’re writing books, social media content or working for a client… Working with an editor is a great way to improve your skills and earn more. Their feedback can also help you smash the publish button faster. The problem? Not every creator can afford to hire an editor. Enter AI. AI is the editorial assistant every content creator needs. And no, I don’t mean firing up ChatGPT and plugging in a basic prompt. I spent several hours writing and creating an editorial bot for my business. Now, it checks my writing and points out mistakes. It helps me repurpose content for social media, too. That frees me to work with clients and focus on creative projects (and not gaming algos). You can easily create a bot like this… and dramatically cut down the time you spend editing. That’s a neat way of growing your business with content. Next week, I’m running a workshop you’ll like: The AI Repurposer Workshop: Plan your Next 90 Days of High-Performing Content in 90 Minutes. It takes place on Wednesday, 4th September at 1500 GMT+1 / 1000 EST. I’ll run the workshop and send out a recording to ticketholders. I’ll show you my exact process and give you an editorial bot you can use for your content strategy. Write on, Bryan Collins |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I’ve spent thousands on business masterminds over the years. I’ve paid for online and in-person masterminds. Online masterminds are convenient. You can join the weekly accountability calls and check-ins on your lunch break or at night. But I find all those weekly Zoom calls and live cohorts exhausting. It’s also hard to get value from a program where you must wait your turn to ask the facilitator a question. I’ve sometimes paid more to circumvent that problem and get 1:1 time with the...
Over the years, I’ve started and stopped a few Substack publications. I even interviewed co-founder Hamish McKenzie for my podcast. For a while, I figured Substack was more suitable for journalists and politics bloggers. Now, I’m more bullish on the platform than ever. I love reading stats about how other creators are finding success on it. I recently read a report from Ciler Demiralp of The Newsletter Circle. Her team analyzed 75,000 Substack publications. Here are a few findings that stood...
Short one today… If you want to build a relationship with readers and followers, try these 21 tactics: Write and send a daily email. Readers will expect to hear from you. Share a recent win…or a loss (people love the losses more than the wins) Ask a new subscriber, “What are you working on?” Describe your morning or evening routine. Offer up a contrarian take on a topic like AI. My take? Write what AI can’t. Write about something you learned or discovered. Include a photo of yourself, not...