The Creator’s Yin and Yang


Hi Reader,

My worst days start with X notifications, swiping on Instagram, and doomscrolling.

Before I know it, it’s 10.27, and I’ve wasted the most valuable part of my day.

My best days start with opening up Ulysses and writing a few hundred words.

Or turning on a camera and recording a video.

If I get into a good rhythm, I can knock out a few daily emails for my newsletter before launch, an article for my site, or a week’s worth of social media content.

My worst afternoons start when I worry about money, invoicing, and bills.

(Or when I try trading on the stock market.)

Before I know it, I’ve done everything but the key activities that nudge my business forward.

My best afternoons start when I present the right offer to the right people.

Or when I get an email from a happy client.

Once I get into a good rhythm, I can either help a client with a problem in their business or make some money for myself.

The point of tension between creating and selling? That’s where a creator can thrive.

You see…

I’ve followed variations on a single theme for years:

Work on your craft in the morning.

Work on your business in the afternoon.

If you know when to create and when to sell, you can run a creator business that’s fun and profitable.

Now, getting that balance right isn’t always easy.

If you’re struggling, I can help.

Ideas to Cash: Available today only

Write on,
Bryan Collins

Letters From the Desk of Bryan Collins

Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.

Read more from Letters From the Desk of Bryan Collins
A small rabbit standing next to a scrabble of scrabble letters

Hi Reader, One of my favorite business books of all time? How to Get Rich: One of the World’s Greatest Entrepreneurs Shares His Secrets by Felix Denis. Crass title. The author admits as much. If you haven’t heard of Felix, he was one of the UK’s richest and most successful publishers from the 1990s to the early 2000s. His company, Denis Publishing was behind some of the biggest magazines in the United Kingdom, including computer publications Personal Computing World and lad mags like Maxim. A...

a notepad, glasses, pencil, and cell phone on a yellow surface

Hi Reader, A few months ago, I geeked on Notion. I learn how things work by using them. So, I built a custom Notion dashboard for myself. I use it to track my writing, online projects, content, and stats. A former geek, I’m big into self-quantification. I recorded a tutorial about how my Notion system works. And I created a sales page using Caard. Total time spent? 3-4 hours. I didn’t plan a big launch or promotional campaign. I wrote a few emails about The Digital Writer’s Command Center and...

gray and black typwriter

Hi Reader David Mamet changed how I think about creating and running an online business. He’s spent a lifetime writing plays, films, and books, but his insights translate nearly to the creator economy. He offers two rules for success: “You’ve got to do one thing for your art every day, and you’ve got to do one thing for your business every day.” Perhaps you want to earn a living from writing or creating? Or you’re busy running a business and you need content to grow it faster? Tomorrow,...