Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
The Creator’s Yin and Yang
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Hi Reader, My worst days start with X notifications, swiping on Instagram, and doomscrolling. Before I know it, it’s 10.27, and I’ve wasted the most valuable part of my day. My best days start with opening up Ulysses and writing a few hundred words. Or turning on a camera and recording a video. If I get into a good rhythm, I can knock out a few daily emails for my newsletter before launch, an article for my site, or a week’s worth of social media content. My worst afternoons start when I worry about money, invoicing, and bills. (Or when I try trading on the stock market.) Before I know it, I’ve done everything but the key activities that nudge my business forward. My best afternoons start when I present the right offer to the right people. Or when I get an email from a happy client. Once I get into a good rhythm, I can either help a client with a problem in their business or make some money for myself. The point of tension between creating and selling? That’s where a creator can thrive. You see… I’ve followed variations on a single theme for years: Work on your craft in the morning. Work on your business in the afternoon. If you know when to create and when to sell, you can run a creator business that’s fun and profitable. Now, getting that balance right isn’t always easy. If you’re struggling, I can help. Ideas to Cash: Available today only Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, One of the big problems with AI? It spits out bland, boring content that sounds nothing like what a creator or business owner wants. Even Claude. It’s my fav AI tool for generating AI content. They’ve just rolled out a new update to help with this problem. You can create a custom style guide for Claude. After setting my style guide up, Claude dramatically improved. Watch AI tools are time-savers for creators and business owners if you use them correctly. My approach is like that...
Hi Reader, I spent the past few days preparing my content strategy for 2025. Here’s what it’ll look like: Spend 30 minutes every day writing this newsletter Rework my newsletter for Substack and as posts for LinkedIn Publish 1–2 notes per day on Substack Publish 1–2 educational videos per week on YouTube Spend 30 minutes per day engaging with other business owners on LinkedIn and creators on Substack Publish insider content on my private Telegram group for creators I picked LinkedIn because...
Hi Reader, I started my email list years ago on MailChimp. I quickly discovered that monkey-branded piece of software is best for e-comm brands. I moved to Kit and spent dozens of hours testing parts of my newsletter, including subject lines, content formats, and segmentation. Oh, how I geeked out on segmentation. Most of these types of tests did little for my business. Take list segmentation It's a powerful strategy for some creators. But, it's also a black hole of hard work. I got sick and...