The Creator’s Yin and Yang


Hi Reader,

My worst days start with X notifications, swiping on Instagram, and doomscrolling.

Before I know it, it’s 10.27, and I’ve wasted the most valuable part of my day.

My best days start with opening up Ulysses and writing a few hundred words.

Or turning on a camera and recording a video.

If I get into a good rhythm, I can knock out a few daily emails for my newsletter before launch, an article for my site, or a week’s worth of social media content.

My worst afternoons start when I worry about money, invoicing, and bills.

(Or when I try trading on the stock market.)

Before I know it, I’ve done everything but the key activities that nudge my business forward.

My best afternoons start when I present the right offer to the right people.

Or when I get an email from a happy client.

Once I get into a good rhythm, I can either help a client with a problem in their business or make some money for myself.

The point of tension between creating and selling? That’s where a creator can thrive.

You see…

I’ve followed variations on a single theme for years:

Work on your craft in the morning.

Work on your business in the afternoon.

If you know when to create and when to sell, you can run a creator business that’s fun and profitable.

Now, getting that balance right isn’t always easy.

If you’re struggling, I can help.

​Ideas to Cash: Available today only​

Write on,
Bryan Collins

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