Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Confessions of a Serial Email Marketer
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Hi Reader I’ve run a few different newsletters for years. In my corporate life, I even wrote content for a big newsletter that went out to business owners around the world. These days, my personal newsletter is my main focus. I’m still surprised by how many writers, creators and business owners sleep on their newsletters… or don’t even have one. Too many chase the dopamine rush of going viral. I get that, I made the same mistake for a year or two. But running a newsletter is the easiest and most effective way of connecting with your audience or clients. And it’s profitable and fun too. I published an article on Medium a few days ago about what I’ve learned from running a newsletter business. Once you've read that, I'm running a workshop in a few days you'll like. I'm revealing my exact process for writing profitable daily emails.
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Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...