Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I’ll help you build a $3-5k offer before Christmas
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Hi Reader, If you’re sitting on the sidelines this weekend with nothing to sell, I hear you. I made that mistake for a few years. It’s easy to fix, though. New Year is up next. And it’s also a crazy profitable time for creators and those in the online education space. Chances are, you ALREADY have something in vault you can dust off and present to your audience for 2025. It’ll easily add a few k to your business. An example: Like most creators, I spent a few hours this week putting together my Black Friday-Cyber Monday offer. But what to sell? Now, I didn’t spend hours scripting a new course and then turn on my camera, hit record, find a video editor… You see, a few months ago, I created courses like the Zettelkästen Method for Writers and Freelance Writing Mastery. Students and clients wrote in to say they got massive value from these courses. So, why create something new when I know what works? For Black Friday and Cyber Monday, I bundled up my most popular courses. Then, I built out a simple landing page using Caard. (Don’t overthink it: you can sell with a simple Google Doc too). I added some social proof from past customers and clients and info about a guarantee. I put in a timer to encourage urgency. Then, I write 5-6 emails, like this one, detailing what’s inside each of the courses and how they gets clients from A to B. Easy right? You can see what I’m offering here. So, here’s the deal: I want to help you create an offer that converts like mine. You can launch it over Xmas or in the New Year. So, if you buy my special Black Friday bundle before Monday night, I’ll get on the phone or Zoom with you in December and help you craft an offer that adds $3-5k to your business. You don’t need a course either. I’ll work with you to find a part of your business that’s easy to turn into a product or service. Trust me on this: a member of your audience will happily pay you to learn a skill you take for granted. Normally, I charge several hundred dollars for these implementation calls. But as it’s Black Friday, you get the bundle and an implementation call, ALL for just $97. If you don’t want to sit on the sidelines next time, you know what to do. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, I was sitting in a pub a few days ago with a copy of The Power Broker by Ron Chernow. A man sitting beside me said, “Can you write a book report on that for tomorrow?” He was joking about the size of the book. It’s over 1200 pages. In between scoffing mince and polishing off a cheeseboard, I’ll spend the next few days making inroads on it. Wish me luck, I could still be reading it next Christmas. Here are the 5 best books I read in 2025 (4 new, one old). Shattered by Hanif Kureishi...
Hi Reader, I wanted to make a nice side income selling online courses back in 2015. So, I subscribed to email lists of the net’s biggest marketers to see how they promoted their wares. Before Netflix and X fame, Ramit Sethi was a big online course guru. I liked reading Ramit’s emails. I could tell he wrote them himself. And even though I’m from Ireland, I enjoyed his contrarian American-style take on personal finance. Ramit launched various online business courses over email every month. His...
Hi Reader, Designing a landing page trips many people up. I was on a call with a marketer who presented a landing page that looked like….a Gingerbread house! She explained to Zoom attendees, “Visitors can click on the windows on my house. We'll send them a PDF if they get the right one.” The team never signed off on her landing page. You see… A good landing page either sells or converts. It’s not a puzzle. And it’s not a work of art. Send traffic to your landing page from social media or paid...