Hi Reader,

If you’re sitting on the sidelines this weekend with nothing to sell, I hear you. I made that mistake for a few years.

It’s easy to fix, though. New Year is up next. And it’s also a crazy profitable time for creators and those in the online education space.

Chances are, you ALREADY have something in vault you can dust off and present to your audience for 2025. It’ll easily add a few k to your business.

An example:

Like most creators, I spent a few hours this week putting together my Black Friday-Cyber Monday offer.

But what to sell? Now, I didn’t spend hours scripting a new course and then turn on my camera, hit record, find a video editor…

You see, a few months ago, I created courses like the Zettelkästen Method for Writers and Freelance Writing Mastery. Students and clients wrote in to say they got massive value from these courses.

So, why create something new when I know what works? For Black Friday and Cyber Monday, I bundled up my most popular courses. Then, I built out a simple landing page using Caard.

(Don’t overthink it: you can sell with a simple Google Doc too).

I added some social proof from past customers and clients and info about a guarantee. I put in a timer to encourage urgency.

Then, I write 5-6 emails, like this one, detailing what’s inside each of the courses and how they gets clients from A to B. Easy right?

You can see what I’m offering here.

So, here’s the deal:

I want to help you create an offer that converts like mine. You can launch it over Xmas or in the New Year.

So, if you buy my special Black Friday bundle before Monday night, I’ll get on the phone or Zoom with you in December and help you craft an offer that adds $3-5k to your business.

You don’t need a course either. I’ll work with you to find a part of your business that’s easy to turn into a product or service. Trust me on this: a member of your audience will happily pay you to learn a skill you take for granted.

Normally, I charge several hundred dollars for these implementation calls. But as it’s Black Friday, you get the bundle and an implementation call, ALL for just $97.

If you don’t want to sit on the sidelines next time, you know what to do.​

Write on,
Bryan Collins