Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I’ll help you build a $3-5k offer before Christmas
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Hi Reader, If you’re sitting on the sidelines this weekend with nothing to sell, I hear you. I made that mistake for a few years. It’s easy to fix, though. New Year is up next. And it’s also a crazy profitable time for creators and those in the online education space. Chances are, you ALREADY have something in vault you can dust off and present to your audience for 2025. It’ll easily add a few k to your business. An example: Like most creators, I spent a few hours this week putting together my Black Friday-Cyber Monday offer. But what to sell? Now, I didn’t spend hours scripting a new course and then turn on my camera, hit record, find a video editor… You see, a few months ago, I created courses like the Zettelkästen Method for Writers and Freelance Writing Mastery. Students and clients wrote in to say they got massive value from these courses. So, why create something new when I know what works? For Black Friday and Cyber Monday, I bundled up my most popular courses. Then, I built out a simple landing page using Caard. (Don’t overthink it: you can sell with a simple Google Doc too). I added some social proof from past customers and clients and info about a guarantee. I put in a timer to encourage urgency. Then, I write 5-6 emails, like this one, detailing what’s inside each of the courses and how they gets clients from A to B. Easy right? You can see what I’m offering here. So, here’s the deal: I want to help you create an offer that converts like mine. You can launch it over Xmas or in the New Year. So, if you buy my special Black Friday bundle before Monday night, I’ll get on the phone or Zoom with you in December and help you craft an offer that adds $3-5k to your business. You don’t need a course either. I’ll work with you to find a part of your business that’s easy to turn into a product or service. Trust me on this: a member of your audience will happily pay you to learn a skill you take for granted. Normally, I charge several hundred dollars for these implementation calls. But as it’s Black Friday, you get the bundle and an implementation call, ALL for just $97. If you don’t want to sit on the sidelines next time, you know what to do. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...