Big update on my local newsletter


I launched a local newsletter in Ireland this year as a side business. Leinster Insider rounds up events and activities in Leinster, Ireland. I run the newsletter on Ghost and write 1–2 editions a week.

I experimented with a few monetization models for this new local business, including resources, planners, and insider content.

I didn’t want to lean too heavily into subscriptions or low-ticket offers. That’d only increase my workload without any revenue payoff.

So, I decided to offer services to local businesses.

Here, I break down exactly how my services will work.

(Use this framework if you plan on setting up a local newsletter)

video preview​

I plan on offering these services to local Irish businesses.

However….

If you have an existing business website and you’d like me to review it, fill in this form. If you’re a good fit, I’ll give you some actionable recommendations.

​https://tally.so/r/w4gZ8O​

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