Cutting These Bad Habits Transformed My Business
Hi Reader, For years, I struggled with bad habits. Habits like staying up at night binging Netflix, scoffing Dairy Milk chocolate, and doom-scrolling on Twitter. One likes drinking too much Guinness at the weekend and sleeping in late with a hangover the next morning. Some of my personal bad habits were holding me back. I could tell you what I did to fix them, but I donât write about personal development. Youâve got James Clear if you want to read about turning yourself into a jacked early-morning lark. So, instead, let me tell you about my bad business habits, the ones that drained my bank balance and sucked up my energy levels. I wrote hundreds of SEO-optimised articles for our Google overlords for a few years because I wanted more traffic. Who needs to create a product if theyâve traffic, right? I spent thousands monthly on a team of freelance writers and editors because I believed it would grow my business. Freelancers come and go⌠and youâll pay for it I gave away my best tutorials, explainers, and round-ups⌠because random netizens said, âThank youâ. Random people who will never buy. I recorded over-produced Reels for Instagram because I wanted to go viral. Virality doesnât equate to more money in the bank account. I spent hours coaching beginners at bargain basement prices because they asked for help. Beginners take up far more time than any other type of client. A business coach called me out on my bad habits. âYouâll never grow your business if you keep working like that,â he said. So, like a junkie hitting rock bottom, I detox-d my business. It didnât happen overnight, but I quit as many bad business habits as possible. And ye-Gods, getting off the content production line was a massive release. Sure, Iâll miss the dopamine rush of going viral, but my content strategy these days attracts my ideal clients⌠and theyâve more money to spend than beginners. With all those extra hours in my week, I took up a few new business habits. Healthier ones⌠the equivalent of running and lifting three or four times a week. Now, I write and send a daily newsletter because I like practicing in public, and it engages my ideal clients. I reuse my newsletter as content for my socials because it only takes 10 more minutes. I create content using insights (instead of value) because it attracts my ideal clients. I can help them more⌠and in less time. Iâve one hybrid offer because itâs much easier to sell. I coach business owners who want to add an extra $10k to their bottom line because theyâre ready to invest in their business. Reply âHABITSâ if thatâs you. Write on,
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