Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
How to 10x your content… without burning out
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Hi Reader, “I’m on track creating content on Monday, but I’m all over the place by Friday.” That’s what an agency owner told me on a Zoom call the other morning. His business is crushing it. He’s locking in multiple five-figure months, helping his clients with their content strategy. He also wants to grow his agency. He knows that creating and publishing content on LinkedIn and X is the best way to do it. But he’s struggling to find time to create this content. I get that. Creating content can easily turn into a full-time job. The net is stuffed with bad advice about publishing as many times as you can, on as many networks as you can. Try that content strategy without help, and you’ll burn out fast. The thing is, this agency owner can easily reuse older pieces of content, ones that attract his ideal clients. He’s already done the work. With the help of AI, he can take an old piece of content, improve it, and schedule content for the week. Chances are… so have you. It’s a simple but effective content marketing strategy. If you’ve spent any time writing online or creating content, you have a library of hits you can reuse. Now, I always recommend creating what AI can’t. But, I also use AI to save time repurposing content every week. It works great for my business. It’s freed up dozens of hours in my calendar. Next week, I’m hosting The AI Repurposer Workshop. I’ll help you plan your next 90 days of high-performing content in 90 minutes. It takes place on Wednesday, 4th September at 1500 GMT+1 / 1000 EST. I’ll run the workshop and send out a recording to ticketholders. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, A common online trope for creators? Give away 95% of your best ideas. At first glance, this advice works. If you publish valuable content consistently, you’ll get hundreds, if not thousands, of impressions, likes, and shares. I did this for a few years with SEO and on Facebook. But giving away value, value, value attracts two types of people: beginners and tire kickers. Beginners devour value content. They’ll line up like hungry dinners at a buffet, devouring all you’ve got....
Hi Reader, I’ve created, launched, and sold online courses since 2016. I’ve also promoted other creator’s courses as an affiliate. Some course launches I worked on were profitable successes. Others were painful flops. The online course model sounds great… in theory. Spend a week or two recording a course about a topic you can teach. Then, sell your course over and over. And build a 6-figure digital empire. The reality of the online course model in 2024 is different to 2016. Course launches...
Hi Reader, I want to help more creators, so I'm making it easier for you to work with me. I'm opening the doors to Pro Creators Only, a private community that makes accessing everything I've got easier and cheaper. (Previously, I called my community Pro Writers Only, but coaching involves more than writing). My goal for you is simple: To get you earning an extra $5,000 - $10,000 a month for your creator business, no matter your audience size, with one offer, funnel, and post a day. Even if...