Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
How to 10x your content… without burning out
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Hi Reader, “I’m on track creating content on Monday, but I’m all over the place by Friday.” That’s what an agency owner told me on a Zoom call the other morning. His business is crushing it. He’s locking in multiple five-figure months, helping his clients with their content strategy. He also wants to grow his agency. He knows that creating and publishing content on LinkedIn and X is the best way to do it. But he’s struggling to find time to create this content. I get that. Creating content can easily turn into a full-time job. The net is stuffed with bad advice about publishing as many times as you can, on as many networks as you can. Try that content strategy without help, and you’ll burn out fast. The thing is, this agency owner can easily reuse older pieces of content, ones that attract his ideal clients. He’s already done the work. With the help of AI, he can take an old piece of content, improve it, and schedule content for the week. Chances are… so have you. It’s a simple but effective content marketing strategy. If you’ve spent any time writing online or creating content, you have a library of hits you can reuse. Now, I always recommend creating what AI can’t. But, I also use AI to save time repurposing content every week. It works great for my business. It’s freed up dozens of hours in my calendar. Next week, I’m hosting The AI Repurposer Workshop. I’ll help you plan your next 90 days of high-performing content in 90 minutes. It takes place on Wednesday, 4th September at 1500 GMT+1 / 1000 EST. I’ll run the workshop and send out a recording to ticketholders. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...