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How to 10x your content… without burning out
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Hi Reader, “I’m on track creating content on Monday, but I’m all over the place by Friday.” That’s what an agency owner told me on a Zoom call the other morning. His business is crushing it. He’s locking in multiple five-figure months, helping his clients with their content strategy. He also wants to grow his agency. He knows that creating and publishing content on LinkedIn and X is the best way to do it. But he’s struggling to find time to create this content. I get that. Creating content can easily turn into a full-time job. The net is stuffed with bad advice about publishing as many times as you can, on as many networks as you can. Try that content strategy without help, and you’ll burn out fast. The thing is, this agency owner can easily reuse older pieces of content, ones that attract his ideal clients. He’s already done the work. With the help of AI, he can take an old piece of content, improve it, and schedule content for the week. Chances are… so have you. It’s a simple but effective content marketing strategy. If you’ve spent any time writing online or creating content, you have a library of hits you can reuse. Now, I always recommend creating what AI can’t. But, I also use AI to save time repurposing content every week. It works great for my business. It’s freed up dozens of hours in my calendar. Next week, I’m hosting The AI Repurposer Workshop. I’ll help you plan your next 90 days of high-performing content in 90 minutes. It takes place on Wednesday, 4th September at 1500 GMT+1 / 1000 EST. I’ll run the workshop and send out a recording to ticketholders. Write on, |
Grow your business by changing how you create content
Join 25,000 readers for daily insights about personal brand building, writing online and growing a profitable business. For creators, coaches and business owners.
Hi Reader, My business was bloated. So, this year, I canceled half a dozen SaaS subscriptions. How I loathe bloated software! I also let my team of writers and editors go. Now, I keep things simple. I run my business using a few affordable tools and a virtual assistant’s help. I write emails in plain text files on my computer, so I’m not locked into any one writing app. I use ConvertKit to manage my daily newsletter because it hooks me up with sponsors. I use WordPress to manage my website...
Hi Reader, I run a daily newsletter. I earn four figures a month from it. If I can do it, so can you. Why should you rely on an algo. When you can write and sell directly over email. That's what I do. And my story isn't unique. Crafting a daily email is a good form of writing practice. I can touch on multiple topics, like marketing, creating offers, and writing online. Sending a daily email unlocks more opportunities for connecting with readers. I hear from subscribers every week who want to...
Hi Reader, Screenwriter and director Brian Koppelman wrote his first screenplay, Rounders, while working a day job. He worked on his manuscript for two hours each morning before work. Years later, he told aspiring screenwriters: "Don’t quit your job because the pressure will be so great that the anxiety will be thwarting. Instead, build your routine.” I built a routine like Koppelman’s when I’d a corporate gig as a six-figure copywriting job. I worked on my business for an hour or two before...