How to 10x your content… without burning out
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Hi Reader, “I’m on track creating content on Monday, but I’m all over the place by Friday.” That’s what an agency owner told me on a Zoom call the other morning. His business is crushing it. He’s locking in multiple five-figure months, helping his clients with their content strategy. He also wants to grow his agency. He knows that creating and publishing content on LinkedIn and X is the best way to do it. But he’s struggling to find time to create this content. I get that. Creating content can easily turn into a full-time job. The net is stuffed with bad advice about publishing as many times as you can, on as many networks as you can. Try that content strategy without help, and you’ll burn out fast. The thing is, this agency owner can easily reuse older pieces of content, ones that attract his ideal clients. He’s already done the work. With the help of AI, he can take an old piece of content, improve it, and schedule content for the week. Chances are… so have you. It’s a simple but effective content marketing strategy. If you’ve spent any time writing online or creating content, you have a library of hits you can reuse. Now, I always recommend creating what AI can’t. But, I also use AI to save time repurposing content every week. It works great for my business. It’s freed up dozens of hours in my calendar. Next week, I’m hosting The AI Repurposer Workshop. I’ll help you plan your next 90 days of high-performing content in 90 minutes. It takes place on Wednesday, 4th September at 1500 GMT+1 / 1000 EST. I’ll run the workshop and send out a recording to ticketholders. ​Register now. Write on, |