I Abandoned My 6-Figure SEO Business for a Newsletter


Hi Reader,

For years, I ran a content publishing business.

I published 100s of articles a month with the help of a team of freelance writers.

I got millions of page views from SEO.

I earned five figures a month from display ads and affiliate revenue.

Last year, I let my editorial team go.

I sold off most of my niche websites.

And I changed my business model.

Now, I run a daily newsletter.

And I provide content strategy and coaching services to a few high-paying clients.

When I posted about this change on LinkedIn, one follower asked:

“Why are you changing your business model?”

“I’m having a mid-life crisis!” I said

No…

I quit because…

AI tools are lowering the barrier to entry for niche website owners.

Most people consume content on social media, not on a content website.

The Google algo favors big brands like Forbes and Reddit over smaller creators.

And…

I was tired.

SEO content is boring to write and publish.

Slam keywords into an over-optimized article, all in the hopes of some more traffic?

No thanks.

I’d rather write story-driven content for my newsletter.

Content that converts a few readers into clients.

As for staring at Google Analytics and Google Search Console?

I’d rather help a few clients and creators get what they want.

I haven’t replaced income from my old business model yet, but my newsletter and revenue is growing.

I’m attracting higher-quality readers than from SEO.

By higher quality, I mean readers willing to invest in themselves and their creator businesses.

It’s more profitable and less work.

You can do the same.

$97.00

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