The $5 million dog making its owner rich

This week, the world’s most expensive dog sold for a massive $5 million in India.

Celeb Indian dog collector S Sathish spent over 500 million rupees on Cadabomb Okami. His new dog is a cross between a wolf and a Caucasian Shepherd. Eight months old, the dog weighs 75kg and is 30 inches tall when standing.

Don’t judge Sathish for a vanity purchase. He’s the president of the Indian Dog Breeder’s Association and owns over 150 rare dogs. He previously bought Chow-Chow, a small dog resembling a furry panda, for nearly $3 million. Sathish regularly pulls in four to five figures by showcasing his rare dogs at events.

Now, Sathish is parading Cadabomb Okami at celeb events and Indian film premieres. You can find viral videos of the overpriced mutt on YouTube.

People spend eye-watering amounts on rare coins, stamps, autographs, and even dogs if they suspect they are valuable. They’ll double down if they know the market. Satish knows what he’s doing and the ROI of a celeb dog.

Strange assets can yield surprising returns.

A while ago, I met an Instagram who built a thriving business selling second-hand Rolexes in his DMs to his followers. He explained the average annual return of a Rolex is 13%, which beats the stock market.

A miniature Harry Potter Book handwritten By J.K. Rowling sold for $180,000 at auction a few years ago, although I’d wonder if it’d sell today what with JK’s declining popularity.

In their heyday, rare Beanie Babies sold for upwards of $13,000 on eBay. Alas my now teenage daughter, gave her collection away.

Rare stamps were among the top four investments of the 20th Century, with an average annual return of 10%. Head over to Just Collecting, and you can pick up a Chinese 1980 Year of the Monkey stamp for under $2k. Ancient Roman coins regularly trade hands for five figures, too.

I’ve got a small dog, and although the kids say she’s priceless, she is unlikely to fetch $5 million at an auction soon. I don’t collect stamps or have a Rolex or drawer full of rare coins.

One thing I’ve been collecting lately?

Prompts for AI.

Like Sathish with his rare dogs, I collect these prompts and put them to work daily.

When I find a great prompt writing framework or technique, I stash it in my library. Value isn’t about scarcity— it’s about application.

I enjoy comparing the outputs across different AI tools using the same prompt. It’s like an AI collector’s A/B test. One prompt inside my vault helped me generate 3 high-value lead magnets in 30 minutes using Claude.

If you need help applying your skills to AI, my premium newsletter PromptWritingStudio is currently open. I share my best prompts and techniques for using tools like ChatGPT and Claude with creators several times a week.

​Learn more​