Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
$344 for a flat white?
|
Hi Reader, A Scottish dairy farmer is selling the UK’s most expensive cup of coffee. You can buy a flat white from him for a whopping $344. That’s over 80 times the price of a regular cup of coffee in the UK. Why would anyone spend this much on their morning beverage? Well, you’re not just investing in a morning pick-me-up. Bruce Cunningham is selling shares in a crowdfunding Mossgiel Organic Dairy campaign to produce more milk. He wants to expand his operation out of Scotland to sell organic coffee in London. Perhaps a latte would have been better for Bruce’s marketing stunt? It’s a larger drink with more milk. But let’s face it: coffee snobs prefer a good flat white over, even if it doesn’t last as long. That got me thinking about what I could splurge on. I found this Mont Blanc pen for over $530. I’ve no plans to buy it, though. I don’t write longhand. I bash out these daily emails in a barebones, plain text app that cost me a princely $20. Running my creator business doesn’t cost much. I changed business models earlier this year. Now, it’s me and a virtual assistant. I pay for a few subscriptions like Kit, and even that’s free up to a point. Right now, you can get 30% off their pro plans today. Claim here I also pay for Trello, some landing page software, and web hosting. But my overheads are low, and I estimate my profit margins at 95%. You can’t say that about many other business models. I wouldn’t have it any other way. If you'd like to create a similar business model using content for 2025, I can help you do it. Right now, I've 10 spots open.
Yours in simplicity, PS Speaking of simple, Write Publish Profit is open right now, too. In case you missed it, this mega bundle contains over $6,000 of book writing courses for $97. That'll leave you with more than enough change for those over-priced flat whites. It's all an author needs for 2025. |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, One of the big problems with AI? It spits out bland, boring content that sounds nothing like what a creator or business owner wants. Even Claude. It’s my fav AI tool for generating AI content. They’ve just rolled out a new update to help with this problem. You can create a custom style guide for Claude. After setting my style guide up, Claude dramatically improved. Watch AI tools are time-savers for creators and business owners if you use them correctly. My approach is like that...
Hi Reader, I spent the past few days preparing my content strategy for 2025. Here’s what it’ll look like: Spend 30 minutes every day writing this newsletter Rework my newsletter for Substack and as posts for LinkedIn Publish 1–2 notes per day on Substack Publish 1–2 educational videos per week on YouTube Spend 30 minutes per day engaging with other business owners on LinkedIn and creators on Substack Publish insider content on my private Telegram group for creators I picked LinkedIn because...
Hi Reader, I started my email list years ago on MailChimp. I quickly discovered that monkey-branded piece of software is best for e-comm brands. I moved to Kit and spent dozens of hours testing parts of my newsletter, including subject lines, content formats, and segmentation. Oh, how I geeked out on segmentation. Most of these types of tests did little for my business. Take list segmentation It's a powerful strategy for some creators. But, it's also a black hole of hard work. I got sick and...