$344 for a flat white?
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Hi Reader, A Scottish dairy farmer is selling the UK’s most expensive cup of coffee. You can buy a flat white from him for a whopping $344. That’s over 80 times the price of a regular cup of coffee in the UK. Why would anyone spend this much on their morning beverage? Well, you’re not just investing in a morning pick-me-up. Bruce Cunningham is selling shares in a crowdfunding Mossgiel Organic Dairy campaign to produce more milk. He wants to expand his operation out of Scotland to sell organic coffee in London. Perhaps a latte would have been better for Bruce’s marketing stunt? It’s a larger drink with more milk. But let’s face it: coffee snobs prefer a good flat white over, even if it doesn’t last as long. That got me thinking about what I could splurge on. I found this Mont Blanc pen for over $530. I’ve no plans to buy it, though. I don’t write longhand. I bash out these daily emails in a barebones, plain text app that cost me a princely $20. Running my creator business doesn’t cost much. I changed business models earlier this year. Now, it’s me and a virtual assistant. I pay for a few subscriptions like Kit, and even that’s free up to a point. Right now, you can get 30% off their pro plans today. Claim here​ I also pay for Trello, some landing page software, and web hosting. But my overheads are low, and I estimate my profit margins at 95%. You can’t say that about many other business models. I wouldn’t have it any other way. If you'd like to create a similar business model using content for 2025, I can help you do it. Right now, I've 10 spots open.
Yours in simplicity, PS Speaking of simple, Write Publish Profit is open right now, too. In case you missed it, this mega bundle contains over $6,000 of book writing courses for $97. That'll leave you with more than enough change for those over-priced flat whites. It's all an author needs for 2025. ​ |