Short one today…

If you want to build a relationship with readers and followers, try these 21 tactics:

1. Write and send a daily email. Readers will expect to hear from you.
2. Share a recent win…or a loss (people love the losses more than the wins)
3. Ask a new subscriber, “What are you working on?”
4. Describe your morning or evening routine.
5. Offer up a contrarian take on a topic like AI. My take? Write what AI can’t.
6. Write about something you learned or discovered.
7. Include a photo of yourself, not from 15 years ago!
8. Reference where you live or where you’re from.
9. Write about your job… readers love learning about other people’s work
10. Insert an element of movement into your content, e.g., “I was at the gym today and…”
11. Create behind-the-scenes content about your business.
12. Write about a book you’re reading or learning from.
13. Reference a current event. The Drudge Report is an excellent source of inspiration.
14. Include a story about your family. Pseudonyms work well here.
15. Share your weekend plans.
16. Describe your creative process. I’m a big fan of 90-minute blocks of deep work.
17. Describe your workplace setup. I write on a laptop and work using a dual monitor set up.
18. Talk about your creative or business goals. I’m growing a private Telegram group ) for creators this year.
19. Draw on a cultural reference. I’m from Ireland, and anytime I mention drinking Guinness, a reader writes in!
20. Share how you’re using a tool or an app. Yesterday, I sent you an email showing how I use Claude.
21. Describe a big mistake you made.
22. Share a conversation or an idea that changed your business.

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