The Shocking Truth About Course Launches in 2024

Hi Reader,

I’ve created, launched, and sold online courses since 2016.

I’ve also promoted other creator’s courses as an affiliate.

Some course launches I worked on were profitable successes.

Others were painful flops.

The online course model sounds great… in theory.

Spend a week or two recording a course about a topic you can teach.

Then, sell your course over and over.

And build a 6-figure digital empire.

The reality of the online course model in 2024 is different to 2016.

Course launches are harder than a few years ago.

Students want something more than a series of videos they can scrub through on X2. That’s usually hands-on support from the course creator.

The barrier to entry is also higher.

Cinematic production quality and celebrity instructors on shows like Masterclass and BBC Maestro have set a new standard unless you’re teaching something specific.

Turning on a cheap webcam and laptop mic isn’t good enough unless you have a rabid audience on your waitlist.

The market is also saturated with courses.

To earn serious money from a course launch, you’ll need a big following (or email list). Meanwhile, you can waste months or years building an audience big enough to generate a six-or seven-figure launch.

Now, I still consider courses a part of my business model. They can work well for some creators.

But I don’t chase 6-figure launches anymore. An easier path for creators exists.

Here’s what this business model could look like:

• Work for 2-4 hours a day, wherever you like
• Create one piece of high-performing content a day
• Use that content to build your list and audience
• Make one offer a day, without sales calls
• Work with a few high-paying clients

The client model isn’t for everyone.

But if that sounds like the creator business you’d like to run, I’ll show you how to do that inside Pro Creators Only.

This is a new program designed to get you taking an extra $5k to $10k a month home every month with a single hybrid offer and funnel.

A large audience or going viral not required.

It’s not a course. It’s a method for taking your existing audience and turning a few into clients.

I’ve limited these spots to 10 for this enrollment.

First, I’ll jump on a one-on-one call with you to help you build your offer and craft a plan for getting it in front of the right audience.

Second, I’ll help you implement the Pro Creators Only system into your business to set you up for recurring revenue.

Third, I’ll help you set up your content strategy to earn an extra $5-10k in monthly profit.

Reply “CREATOR”, and I’ll send you the details early.

Write on,
Bryan Collins