Hi Reader, I love nothing more than a good routine. And I save my favorite routine for Friday mornings. Every Friday around 11 am, I brew an Americano and spend an hour reviewing what’s working and not working in my business. During my weekly review, I log into my ConvertKit and check my email stats. I also check my website analytics, YouTube, and social media stats. I check how all my content and emails have performed over the past seven days. I pull out content that over-indexed, generated comments, and attracted the right clients. And I add them to my content library. I also capture interesting hooks and ideas from other creators and add them to my library. Then, I use these stats to determine what content types I’ll create, publish, and share the following week. Usually, I schedule my content a few days in advance. Sometimes, I’ll schedule a new piece of content based on themes or ideas that worked. And sometimes, I pull an older piece of content from my library–say three months ago–give it a quick polish and hit reschedule. My review sets me up nicely for the week ahead. And when Monday rolls around, I know exactly what to work on and when. I’ve followed this routine for years. And it still pays dividends. An example? This year, I changed my business model. I moved from content publishing to coaching. As part of my weekly review, I discovered how to create certain types of content that attract high-quality clients on LinkedIn and via email. This type of content doesn’t go viral, but it’s worth publishing. It’s still profitable content. I only figured this out because I track what does and doesn’t work. If you’re wondering… I track my content and stats in a Notion dashboard. It’s called the Writer’s Command Center. And you can pick it up this week with 50% off. Buy now. Write on,
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Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...