Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
How I Plan a Week of High-Converting Content in One Hour
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Hi Reader, I love nothing more than a good routine. And I save my favorite routine for Friday mornings. Every Friday around 11 am, I brew an Americano and spend an hour reviewing what’s working and not working in my business. During my weekly review, I log into my ConvertKit and check my email stats. I also check my website analytics, YouTube, and social media stats. I check how all my content and emails have performed over the past seven days. I pull out content that over-indexed, generated comments, and attracted the right clients. And I add them to my content library. I also capture interesting hooks and ideas from other creators and add them to my library. Then, I use these stats to determine what content types I’ll create, publish, and share the following week. Usually, I schedule my content a few days in advance. Sometimes, I’ll schedule a new piece of content based on themes or ideas that worked. And sometimes, I pull an older piece of content from my library–say three months ago–give it a quick polish and hit reschedule. My review sets me up nicely for the week ahead. And when Monday rolls around, I know exactly what to work on and when. I’ve followed this routine for years. And it still pays dividends. An example? This year, I changed my business model. I moved from content publishing to coaching. As part of my weekly review, I discovered how to create certain types of content that attract high-quality clients on LinkedIn and via email. This type of content doesn’t go viral, but it’s worth publishing. It’s still profitable content. I only figured this out because I track what does and doesn’t work. If you’re wondering… I track my content and stats in a Notion dashboard. It’s called the Writer’s Command Center. And you can pick it up this week with 50% off. Buy now. Write on,
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Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...