Hi Reader,

I love nothing more than a good routine.

And I save my favorite routine for Friday mornings.

Every Friday around 11 am, I brew an Americano and spend an hour reviewing what’s working and not working in my business.

During my weekly review, I log into my ConvertKit and check my email stats.

I also check my website analytics, YouTube, and social media stats.

I check how all my content and emails have performed over the past seven days.

I pull out content that over-indexed, generated comments, and attracted the right clients.

And I add them to my content library.

I also capture interesting hooks and ideas from other creators and add them to my library.

Then, I use these stats to determine what content types I’ll create, publish, and share the following week.

Usually, I schedule my content a few days in advance.

Sometimes, I’ll schedule a new piece of content based on themes or ideas that worked.

And sometimes, I pull an older piece of content from my library–say three months ago–give it a quick polish and hit reschedule.

My review sets me up nicely for the week ahead.

And when Monday rolls around, I know exactly what to work on and when.

I’ve followed this routine for years.

And it still pays dividends.

An example?

This year, I changed my business model.

I moved from content publishing to coaching.

As part of my weekly review, I discovered how to create certain types of content that attract high-quality clients on LinkedIn and via email.

This type of content doesn’t go viral, but it’s worth publishing.

It’s still profitable content.

I only figured this out because I track what does and doesn’t work.

If you’re wondering…

I track my content and stats in a Notion dashboard.

It’s called the Writer’s Command Center.

And you can pick it up this week with 50% off.

Buy now.

Write on,
Bryan Collins