Hi Reader,

I sold off some shares last week.

They were underperforming vs the S&P500.

In short, they were costing me money.

Keep your winners…. cull your losers.

Content is an investment, too.

You’ll either spend time or money creating it.

And, like any good investment, it should pay dividends.

Think email subscribers, clients, and customers.

So, if you’re serious about writing and creating content online,
best know your numbers.

Here are a few numbers I track every week:

Impressions: the number of people who viewed my posts. Dopamine rush.

Profile visits: how many people clicked from the post to my profile i.e., potential clients.

Email subscribers: how many people opted into my list based on my content. I’d take one subscriber over 100 followers all day long.

Revenue impact: how much revenue content drives. Likes ≠ cash.

I track these numbers weekly in a simple but useful tool that any creator can use. I also ask myself questions like:

• How did my content perform regarding traffic, downloads, or engagement?
• Should I adjust the tone of my content?
• Should I publish more or less content about this topic?
• Should I increase or decrease my publishing cadence?
• Did I pick the right channel for finding clients?

Using my Notion dashboard, I spotted that LinkedIn is a FAR better use of my time these days than trying to go viral on X or Threads.

So I doubled down on my winner: LinkedIn.

I can attract high-quality clients more easily on LinkedIn versus Elon Musk’s mouthpiece.

Perhaps you don’t care about LinkedIn.

But wherever you’re writing and publishing…

Tracking the right content metrics will help you understand what works.

Then, you can adjust your content publishing strategy over time.

Knowing my numbers frees me to invest in content that drives my business.

I track my content and stats on an easy-to-use Notion dashboard. It works for any network. I’ll even help you set it up.

It’s called the Writer’s Command Center.

And you can pick it up this week with 50% off.

Write on,
Bryan Collins

Sponsored by RYSE Invest before this company becomes a household name. Where were you when Amazon acquired Ring for $1B? Or when Google bought Nest for a cool $3.2B? Hopefully, you were invested in those promising startups. But for those that missed out, the next groundbreaking Smart Home innovation has arrived 一 RYSE. Their automated window shade tech just launched in Best Buy stores and their pre-IPO investment offering is open to the public for a limited time. But hurry, their share price has already grown 40% from last year! Take part in this exclusive public offering before RYSE becomes a household name. ​Invest today​

​