Hi Reader, I sold off some shares last week. They were underperforming vs the S&P500. In short, they were costing me money. Keep your winners…. cull your losers. Content is an investment, too. You’ll either spend time or money creating it. And, like any good investment, it should pay dividends. Think email subscribers, clients, and customers. So, if you’re serious about writing and creating content online, Here are a few numbers I track every week: Impressions: the number of people who viewed my posts. Dopamine rush. Profile visits: how many people clicked from the post to my profile i.e., potential clients. Email subscribers: how many people opted into my list based on my content. I’d take one subscriber over 100 followers all day long. Revenue impact: how much revenue content drives. Likes ≠ cash. I track these numbers weekly in a simple but useful tool that any creator can use. I also ask myself questions like:
Using my Notion dashboard, I spotted that LinkedIn is a FAR better use of my time these days than trying to go viral on X or Threads. So I doubled down on my winner: LinkedIn. I can attract high-quality clients more easily on LinkedIn versus Elon Musk’s mouthpiece. Perhaps you don’t care about LinkedIn. But wherever you’re writing and publishing… Tracking the right content metrics will help you understand what works. Then, you can adjust your content publishing strategy over time. Knowing my numbers frees me to invest in content that drives my business. I track my content and stats on an easy-to-use Notion dashboard. It works for any network. I’ll even help you set it up. It’s called the Writer’s Command Center. And you can pick it up this week with 50% off. Write on,
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Hi Reader, A common online trope for creators? Give away 95% of your best ideas. At first glance, this advice works. If you publish valuable content consistently, you’ll get hundreds, if not thousands, of impressions, likes, and shares. I did this for a few years with SEO and on Facebook. But giving away value, value, value attracts two types of people: beginners and tire kickers. Beginners devour value content. They’ll line up like hungry dinners at a buffet, devouring all you’ve got....
Hi Reader, I’ve created, launched, and sold online courses since 2016. I’ve also promoted other creator’s courses as an affiliate. Some course launches I worked on were profitable successes. Others were painful flops. The online course model sounds great… in theory. Spend a week or two recording a course about a topic you can teach. Then, sell your course over and over. And build a 6-figure digital empire. The reality of the online course model in 2024 is different to 2016. Course launches...
Hi Reader, I want to help more creators, so I'm making it easier for you to work with me. I'm opening the doors to Pro Creators Only, a private community that makes accessing everything I've got easier and cheaper. (Previously, I called my community Pro Writers Only, but coaching involves more than writing). My goal for you is simple: To get you earning an extra $5,000 - $10,000 a month for your creator business, no matter your audience size, with one offer, funnel, and post a day. Even if...