Hi Reader, I sold off some shares last week. They were underperforming vs the S&P500. In short, they were costing me money. Keep your winners…. cull your losers. Content is an investment, too. You’ll either spend time or money creating it. And, like any good investment, it should pay dividends. Think email subscribers, clients, and customers. So, if you’re serious about writing and creating content online, Here are a few numbers I track every week: Impressions: the number of people who viewed my posts. Dopamine rush. Profile visits: how many people clicked from the post to my profile i.e., potential clients. Email subscribers: how many people opted into my list based on my content. I’d take one subscriber over 100 followers all day long. Revenue impact: how much revenue content drives. Likes ≠ cash. I track these numbers weekly in a simple but useful tool that any creator can use. I also ask myself questions like:
Using my Notion dashboard, I spotted that LinkedIn is a FAR better use of my time these days than trying to go viral on X or Threads. So I doubled down on my winner: LinkedIn. I can attract high-quality clients more easily on LinkedIn versus Elon Musk’s mouthpiece. Perhaps you don’t care about LinkedIn. But wherever you’re writing and publishing… Tracking the right content metrics will help you understand what works. Then, you can adjust your content publishing strategy over time. Knowing my numbers frees me to invest in content that drives my business. I track my content and stats on an easy-to-use Notion dashboard. It works for any network. I’ll even help you set it up. It’s called the Writer’s Command Center. And you can pick it up this week with 50% off. Write on,
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Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...