Hi Reader, I sold off some shares last week. They were underperforming vs the S&P500. In short, they were costing me money. Keep your winners…. cull your losers. Content is an investment, too. You’ll either spend time or money creating it. And, like any good investment, it should pay dividends. Think email subscribers, clients, and customers. So, if you’re serious about writing and creating content online, Here are a few numbers I track every week: Impressions: the number of people who viewed my posts. Dopamine rush. Profile visits: how many people clicked from the post to my profile i.e., potential clients. Email subscribers: how many people opted into my list based on my content. I’d take one subscriber over 100 followers all day long. Revenue impact: how much revenue content drives. Likes ≠ cash. I track these numbers weekly in a simple but useful tool that any creator can use. I also ask myself questions like:
Using my Notion dashboard, I spotted that LinkedIn is a FAR better use of my time these days than trying to go viral on X or Threads. So I doubled down on my winner: LinkedIn. I can attract high-quality clients more easily on LinkedIn versus Elon Musk’s mouthpiece. Perhaps you don’t care about LinkedIn. But wherever you’re writing and publishing… Tracking the right content metrics will help you understand what works. Then, you can adjust your content publishing strategy over time. Knowing my numbers frees me to invest in content that drives my business. I track my content and stats on an easy-to-use Notion dashboard. It works for any network. I’ll even help you set it up. It’s called the Writer’s Command Center. And you can pick it up this week with 50% off. Write on,
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You don’t need to write multi-thousand-word prompts to get a usable output from ChatGPT. Most creators overcomplicate writing AI prompts. They write paragraphs of instructions and still get mediocre outputs. A good ChatGPT prompt has four parts, and you can cover them in a few sentences. First, describe the Persona. This is where you tell the AI tool who it is. “You’re a master storyteller” or “You’re Steve Jobs.” This puts GPT in the right mindset. Next comes the Task. Be specific about what...
Writing and creating online has never been easier. I’m a big tools guy. Here are 15 tools any creator can use to get started: 1) SEMRush or AHREFS—for keyword research 2) ChatGPT or Claude—for content ideation 3) Canva—for creating images quickly and easily 4) Grammarly—as an AI-powered writing assistant. 5) Hemingway App—for improving the readability of a piece of writing 6) Ulysses or IA Writer—for writing and formatting articles for the web 7) Workflowy—for creating outlines. Tutorial here...
Hey Reader, I’m working on something for you and want to make sure it’s exactly what you need. Can you take 10 seconds to answer this quick poll? 👇 Which product would you be most interested in? Newsletter Monetization Playbook – How to get sponsors, ads, and recurring revenue from your email list. Content Repurposing and Strategy System – A step-by-step system to turn one piece of content into multiple high-performing formats across platforms. Advanced LinkedIn for B2B Leads – A proven...