Hi Reader, I sold off some shares last week. They were underperforming vs the S&P500. In short, they were costing me money. Keep your winners…. cull your losers. Content is an investment, too. You’ll either spend time or money creating it. And, like any good investment, it should pay dividends. Think email subscribers, clients, and customers. So, if you’re serious about writing and creating content online, Here are a few numbers I track every week: Impressions: the number of people who viewed my posts. Dopamine rush. Profile visits: how many people clicked from the post to my profile i.e., potential clients. Email subscribers: how many people opted into my list based on my content. I’d take one subscriber over 100 followers all day long. Revenue impact: how much revenue content drives. Likes ≠ cash. I track these numbers weekly in a simple but useful tool that any creator can use. I also ask myself questions like:
Using my Notion dashboard, I spotted that LinkedIn is a FAR better use of my time these days than trying to go viral on X or Threads. So I doubled down on my winner: LinkedIn. I can attract high-quality clients more easily on LinkedIn versus Elon Musk’s mouthpiece. Perhaps you don’t care about LinkedIn. But wherever you’re writing and publishing… Tracking the right content metrics will help you understand what works. Then, you can adjust your content publishing strategy over time. Knowing my numbers frees me to invest in content that drives my business. I track my content and stats on an easy-to-use Notion dashboard. It works for any network. I’ll even help you set it up. It’s called the Writer’s Command Center. And you can pick it up this week with 50% off. Write on,
|
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, I spent the past few days preparing my content strategy for 2025. Here’s what it’ll look like: Spend 30 minutes every day writing this newsletter Rework my newsletter for Substack and as posts for LinkedIn Publish 1–2 notes per day on Substack Publish 1–2 educational videos per week on YouTube Spend 30 minutes per day engaging with other business owners on LinkedIn and creators on Substack Publish insider content on my private Telegram group for creators I picked LinkedIn because...
Hi Reader, I started my email list years ago on MailChimp. I quickly discovered that monkey-branded piece of software is best for e-comm brands. I moved to Kit and spent dozens of hours testing parts of my newsletter, including subject lines, content formats, and segmentation. Oh, how I geeked out on segmentation. Most of these types of tests did little for my business. Take list segmentation It's a powerful strategy for some creators. But, it's also a black hole of hard work. I got sick and...
Hi Reader, Most creators and business owners are chasing the latest AI tools and bots for content ideas. After dropping the kids off at school, I spend ten minutes reading an odd website from the 1990s: the Drudge Report. Matt Drudge set up the gossipy news aggregation website in 1995… before Google. It still attracts nearly one hundred million visitors every month. If you ever wasted hours agonizing over the look and feel of your newsletter or personal website, the Drudge Report looks the...