Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
From Content Chaos to Clarity… With Notion
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Hi Reader, I sold off some shares last week. They were underperforming vs the S&P500. In short, they were costing me money. Keep your winners…. cull your losers. Content is an investment, too. You’ll either spend time or money creating it. And, like any good investment, it should pay dividends. Think email subscribers, clients, and customers. So, if you’re serious about writing and creating content online, Here are a few numbers I track every week: Impressions: the number of people who viewed my posts. Dopamine rush. Profile visits: how many people clicked from the post to my profile i.e., potential clients. Email subscribers: how many people opted into my list based on my content. I’d take one subscriber over 100 followers all day long. Revenue impact: how much revenue content drives. Likes ≠ cash. I track these numbers weekly in a simple but useful tool that any creator can use. I also ask myself questions like:
Using my Notion dashboard, I spotted that LinkedIn is a FAR better use of my time these days than trying to go viral on X or Threads. So I doubled down on my winner: LinkedIn. I can attract high-quality clients more easily on LinkedIn versus Elon Musk’s mouthpiece. Perhaps you don’t care about LinkedIn. But wherever you’re writing and publishing… Tracking the right content metrics will help you understand what works. Then, you can adjust your content publishing strategy over time. Knowing my numbers frees me to invest in content that drives my business. I track my content and stats on an easy-to-use Notion dashboard. It works for any network. I’ll even help you set it up. It’s called the Writer’s Command Center. And you can pick it up this week with 50% off. Write on,
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Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...