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Do I write my daily emails with AI?
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Hi Reader, Short answer: No. Longer answer… If you’re a regular reader, you’ll know I dislike using AI to write. Why? Well, let’s say you want to write and send more emails to your list. Smart move! Now… ChatGPT, Claude, Perplexity, and other AI tools can generate emails quickly and easily. But… The only people who get excited about that type of content are business owners who think they’re saving money. In reality? These AI-written emails are usually bland, boring, and generic. Nobody wants to read crap AI content. Sure, you can spend hours writing better AI prompts… But that’s time you could spend improving your email copywriting skills or pitching clients. So, no, I don’t use AI to write emails like this one. But… AI is a great writing assistant. I built a bot that helps me run my daily newsletter. I use Email Analyzer to identify gaps in my outlines. I write my email as normal, without AI. That takes me about 30 minutes. Then, I paste the draft into Email Analyzer. It suggests improvements to my first drafts, particularly if I’m in a rush. And it highlights flaws in my reasoning. Email Analzer also suggests dozens of other related pieces of content I can create. And it helps me rewrite something I wrote for social media. This means I’ve never been short of topics to write about. And I repurpose my content without spending all day on it. Now, I don’t use all of Email Analyzer’s suggestions. It’s a handy way of getting free editorial feedback before I press Send. I want to give you access to Email Analyzer. I’ll show you how it works and help you create one for your business. It’s a bonus for those who buy a ticket for my workshop. Next Wednesday, I’m hosting The AI Repurposer Workshop. I’ll help you plan your next 90 days of high-performing content in 90 minutes. Tickets cost $97. I’ll run the workshop LIVE on Wednesday 4th September at 1500 GMT+1 / 10 AM EST. If you can’t make it, I’ll send you a recording. Write on, |
Grow your business by changing how you create content
Join 25,000 readers for daily insights about personal brand building, writing online and growing a profitable business. For creators, coaches and business owners.
Hi Reader, My business was bloated. So, this year, I canceled half a dozen SaaS subscriptions. How I loathe bloated software! I also let my team of writers and editors go. Now, I keep things simple. I run my business using a few affordable tools and a virtual assistant’s help. I write emails in plain text files on my computer, so I’m not locked into any one writing app. I use ConvertKit to manage my daily newsletter because it hooks me up with sponsors. I use WordPress to manage my website...
Hi Reader, I run a daily newsletter. I earn four figures a month from it. If I can do it, so can you. Why should you rely on an algo. When you can write and sell directly over email. That's what I do. And my story isn't unique. Crafting a daily email is a good form of writing practice. I can touch on multiple topics, like marketing, creating offers, and writing online. Sending a daily email unlocks more opportunities for connecting with readers. I hear from subscribers every week who want to...
Hi Reader, Screenwriter and director Brian Koppelman wrote his first screenplay, Rounders, while working a day job. He worked on his manuscript for two hours each morning before work. Years later, he told aspiring screenwriters: "Don’t quit your job because the pressure will be so great that the anxiety will be thwarting. Instead, build your routine.” I built a routine like Koppelman’s when I’d a corporate gig as a six-figure copywriting job. I worked on my business for an hour or two before...