Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Do I write my daily emails with AI?
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Hi Reader, Short answer: No. Longer answer… If you’re a regular reader, you’ll know I dislike using AI to write. Why? Well, let’s say you want to write and send more emails to your list. Smart move! Now… ChatGPT, Claude, Perplexity, and other AI tools can generate emails quickly and easily. But… The only people who get excited about that type of content are business owners who think they’re saving money. In reality? These AI-written emails are usually bland, boring, and generic. Nobody wants to read crap AI content. Sure, you can spend hours writing better AI prompts… But that’s time you could spend improving your email copywriting skills or pitching clients. So, no, I don’t use AI to write emails like this one. But… AI is a great writing assistant. I built a bot that helps me run my daily newsletter. I use Email Analyzer to identify gaps in my outlines. I write my email as normal, without AI. That takes me about 30 minutes. Then, I paste the draft into Email Analyzer. It suggests improvements to my first drafts, particularly if I’m in a rush. And it highlights flaws in my reasoning. Email Analzer also suggests dozens of other related pieces of content I can create. And it helps me rewrite something I wrote for social media. This means I’ve never been short of topics to write about. And I repurpose my content without spending all day on it. Now, I don’t use all of Email Analyzer’s suggestions. It’s a handy way of getting free editorial feedback before I press Send. I want to give you access to Email Analyzer. I’ll show you how it works and help you create one for your business. It’s a bonus for those who buy a ticket for my workshop. Next Wednesday, I’m hosting The AI Repurposer Workshop. I’ll help you plan your next 90 days of high-performing content in 90 minutes. Tickets cost $97. I’ll run the workshop LIVE on Wednesday 4th September at 1500 GMT+1 / 10 AM EST. If you can’t make it, I’ll send you a recording. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
I tested Google Gemini’s content creation capabilities. I wanted to see how it stacks up against ChatGPT and Claude for creating business copy. Google Gemini offers two interesting “gems” (think custom GPTs) for content creators: Copy Creator and Writing Editor. Copy Creator helps write taglines, mission statements, and social media posts. Writing Editor focuses on fixing grammar and improving content structure. I put both through their paces using content from my daily newsletter. When I fed...
Your existing content is like an untapped gold mine - most creators keep digging new holes instead of mining what they already have. I’ve spent years writing online, It can easily become a full-time, low-paying job if you keep digging. One method for getting around this problem is building a content library of your greatest hits. It’s easier to repurpose content if you have a library that you can draw from. Another method is tracking a few key weekly stats across each channel so you can see...
I spent years obsessing over niche selection. When I was a Forbes columnist, branding myself as “the productivity and leadership guy” seemed like a safe bet. I covered topics like time management, leadership, and getting sh*t done at work.I mapped dozens of hot niche-specific topics in a spreadsheet and published articles like: The Fastest Way To Accomplish More This Week How To Use The 4 Ds Of Time Management 4 Common Mistakes New Home Workers Make I wrote about these topics not because they...