Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Do I write my daily emails with AI?
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Hi Reader, Short answer: No. Longer answer… If you’re a regular reader, you’ll know I dislike using AI to write. Why? Well, let’s say you want to write and send more emails to your list. Smart move! Now… ChatGPT, Claude, Perplexity, and other AI tools can generate emails quickly and easily. But… The only people who get excited about that type of content are business owners who think they’re saving money. In reality? These AI-written emails are usually bland, boring, and generic. Nobody wants to read crap AI content. Sure, you can spend hours writing better AI prompts… But that’s time you could spend improving your email copywriting skills or pitching clients. So, no, I don’t use AI to write emails like this one. But… AI is a great writing assistant. I built a bot that helps me run my daily newsletter. I use Email Analyzer to identify gaps in my outlines. I write my email as normal, without AI. That takes me about 30 minutes. Then, I paste the draft into Email Analyzer. It suggests improvements to my first drafts, particularly if I’m in a rush. And it highlights flaws in my reasoning. Email Analzer also suggests dozens of other related pieces of content I can create. And it helps me rewrite something I wrote for social media. This means I’ve never been short of topics to write about. And I repurpose my content without spending all day on it. Now, I don’t use all of Email Analyzer’s suggestions. It’s a handy way of getting free editorial feedback before I press Send. I want to give you access to Email Analyzer. I’ll show you how it works and help you create one for your business. It’s a bonus for those who buy a ticket for my workshop. Next Wednesday, I’m hosting The AI Repurposer Workshop. I’ll help you plan your next 90 days of high-performing content in 90 minutes. Tickets cost $97. I’ll run the workshop LIVE on Wednesday 4th September at 1500 GMT+1 / 10 AM EST. If you can’t make it, I’ll send you a recording. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...