Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Do I write my daily emails with AI?
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Hi Reader, Short answer: No. Longer answer… If you’re a regular reader, you’ll know I dislike using AI to write. Why? Well, let’s say you want to write and send more emails to your list. Smart move! Now… ChatGPT, Claude, Perplexity, and other AI tools can generate emails quickly and easily. But… The only people who get excited about that type of content are business owners who think they’re saving money. In reality? These AI-written emails are usually bland, boring, and generic. Nobody wants to read crap AI content. Sure, you can spend hours writing better AI prompts… But that’s time you could spend improving your email copywriting skills or pitching clients. So, no, I don’t use AI to write emails like this one. But… AI is a great writing assistant. I built a bot that helps me run my daily newsletter. I use Email Analyzer to identify gaps in my outlines. I write my email as normal, without AI. That takes me about 30 minutes. Then, I paste the draft into Email Analyzer. It suggests improvements to my first drafts, particularly if I’m in a rush. And it highlights flaws in my reasoning. Email Analzer also suggests dozens of other related pieces of content I can create. And it helps me rewrite something I wrote for social media. This means I’ve never been short of topics to write about. And I repurpose my content without spending all day on it. Now, I don’t use all of Email Analyzer’s suggestions. It’s a handy way of getting free editorial feedback before I press Send. I want to give you access to Email Analyzer. I’ll show you how it works and help you create one for your business. It’s a bonus for those who buy a ticket for my workshop. Next Wednesday, I’m hosting The AI Repurposer Workshop. I’ll help you plan your next 90 days of high-performing content in 90 minutes. Tickets cost $97. I’ll run the workshop LIVE on Wednesday 4th September at 1500 GMT+1 / 10 AM EST. If you can’t make it, I’ll send you a recording. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, A common online trope for creators? Give away 95% of your best ideas. At first glance, this advice works. If you publish valuable content consistently, you’ll get hundreds, if not thousands, of impressions, likes, and shares. I did this for a few years with SEO and on Facebook. But giving away value, value, value attracts two types of people: beginners and tire kickers. Beginners devour value content. They’ll line up like hungry dinners at a buffet, devouring all you’ve got....
Hi Reader, I’ve created, launched, and sold online courses since 2016. I’ve also promoted other creator’s courses as an affiliate. Some course launches I worked on were profitable successes. Others were painful flops. The online course model sounds great… in theory. Spend a week or two recording a course about a topic you can teach. Then, sell your course over and over. And build a 6-figure digital empire. The reality of the online course model in 2024 is different to 2016. Course launches...
Hi Reader, I want to help more creators, so I'm making it easier for you to work with me. I'm opening the doors to Pro Creators Only, a private community that makes accessing everything I've got easier and cheaper. (Previously, I called my community Pro Writers Only, but coaching involves more than writing). My goal for you is simple: To get you earning an extra $5,000 - $10,000 a month for your creator business, no matter your audience size, with one offer, funnel, and post a day. Even if...