Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
My Content Management System— REVEALED
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Hi Reader, I’ve spent ten years writing online. I’ve a massive content library that I dip in and out of. 1000s of posts. Right now, I use it to manage daily writing on LinkedIn and for my newsletter. I love writing a newsletter. And LinkedIn is hot right now for creators and writers. The reach and engagement over there are great. I usually schedule my LinkedIn posts and emails a few days in advance. Scheduling gives me a small window to write new posts and make last-minute changes. I often write a piece of content and then think of a new hook or angle I want to add. Lots of writers and creators ask me about organizing their ideas and planning their content in advance. So, I built a system inside of Notion to manage my writing and content projects. It’s easy to use, and it should save you a few hours each week. Although I’m focused on LinkedIn and my daily newsletter, it works for any network, blog, or online writing project. Medium, Substack, X, Facebook, YouTube… you name it. If you’re interested… I even show you how to set this up for whatever you write, create, or work on. And you can email me if you need help. Write on, |
Letters From the Desk of Bryan Collins
Do you want to grow a profitable content business? If so, join 25,000 readers. I share daily insights about personal brand building, writing online and growing a profitable business. It's for creators, coaches and business owners.
Hi Reader, Do you find writing content hard? Figuring out what to post online takes time. And that’s before factoring in writing the post and turning followers into email subscribers or, gasp, clients! I get it. Lurking online is easier than writing and pressing publish. Sometimes, I fool myself into thinking it’s “market research”. But I know if I don't press publish, I won’t grow my brand. I almost always feel better when I write a post and press publish. If you’re feeling stuck like me,...
Hi Reader, This week, I launched a private Telegram community for readers of this email list. My goal is to share insider content about how I run my six-figure content business and help you add $3k to yours by 2025. I also want to explore other distribution channels that don't rely on an algo. Then, I can share the results with you so you can do the same. After I launched my Telegram community, a few subscribers emailed me to ask, "Why not WhatsApp?" Well, I picked Telegram because of its...
Hi Reader, For a few years, I was a content strategist for a Fintech. One of my projects was improving a newsletter for small business owners. The newsletter enjoyed a lousy 5% open rate. The back of a cereal box was more engaging than the boring product content inside the newsletter that a developer banged out between coding sessions. So, we stripped out the boring product content and started sending customer stories and how-to guides. And open rates slowly climbed towards 20%. My open rates...